Operation Christmas|海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

圣诞节行动

案例简介：我们发现圣诞节对游击队来说是一年中情绪激动的时刻，因为他们远离家园和亲人。所以我们进行了为期四天的行动，为哥伦比亚丛林带来了圣诞节。沿着穿越丛林的战略游击路线，我们选择了一棵 25 米高的树来装饰灯光。当游击队走近这棵树时，运动传感器让它亮了起来，一面横幅宣布了以下信息: “圣诞节可以来到丛林，你可以回家。”。复员。圣诞节一切皆有可能。另外 9 棵树促进了全国不同地区的复员。

圣诞节行动

案例简介：We discovered that Christmas is an emotional time of year for guerrillas, because they are away from their homes and loved ones. So we created a four-day operation that brought Christmas to the Colombian jungle. Along a strategic guerrilla route through the jungle, we chose a 25m tall tree to decorate with lights. When guerrillas approached the tree, movement sensors made it light up and a banner announced the following message: ‘If Christmas can come to the jungle, you can come home. Demobilise. Everything is possible at Christmas’. Nine more trees promoted demobilisation across different zones of the country.