Cineworld has launched a new campaign, 'A World of Unlimited Possibilities', made by full service creative agency Twelve. The 80-second spot will premier in all 99 Cineworld locations, including their newly refurbished flagship cinema in Leicester Square. The spot will also be shown on VoD formats 4OD and Sky, as well as YouTube and other online channels.The new advert promotes Cineworld’s Unlimited card, which enables customers to enjoy all-you-can-watch cinema for a fixed monthly price. Produced by Twelve’s in-house production facility and directed by Jamie Maule-ffinch, 'A World of Unlimited Possibilities' stars actor and singer-songwriter Johnny Flynn. The advert takes viewers on a journey from their cinema seat into a world of movies as the protagonist and his fellow cinema goers navigate through some of the most iconic film genres.The concept aligns with Cineworld’s ‘Feel More’ brand proposition, which promotes the idea that there’s more to cinema than what you watch - the magic is in how cinema can make you feel.