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洗衣日
案例简介:在获奖导演文森特 · Peone 和《 Vogue 》 73 个问题背后的策划者的指导下,新的活动将在数字平台上突破,分为三个部分: “电影之夜”, “特纳页” 和 “洗衣日”。该品牌专门为 Youtube 和 Instagram 设计,充分利用这些数字频道及其无休止的功能,利用 Youtube 最新的连续广告单元推出每个场景,发起这一创意视频活动。虽然该品牌对广告并不陌生 -- ELOQUII 在 2017年发起了一场客户推荐电视活动 -- 但这一数字活动不仅代表了他们对客户的承诺,也是该品牌的一个新前沿, 但作为一个年轻品牌,他们有能力在广告上投入大量预算。
洗衣日
案例简介:Under the direction of award-winning director Vincent Peone and mastermind behind Vogue’s 73 Questions, the new campaign will break through on digital platforms, presented in three parts: "Movie Night", "Page Turner", and "Laundry Day. Designed specifically for Youtube and Instagram, the brand took full advantage of these digital channels and their unending capabilities to launch this creative video campaign utilizing Youtube’s newest sequential ad unit to roll out each scene. While the brand is no stranger to advertising—ELOQUII launched a customer testimonial TV campaign in 2017— this digital campaign not only represents their commitment to their customer and a new frontier for the brand, but their capability as a youngbrand to place a significant budget on advertising.
Laundry Day
案例简介:在获奖导演文森特 · Peone 和《 Vogue 》 73 个问题背后的策划者的指导下,新的活动将在数字平台上突破,分为三个部分: “电影之夜”, “特纳页” 和 “洗衣日”。该品牌专门为 Youtube 和 Instagram 设计,充分利用这些数字频道及其无休止的功能,利用 Youtube 最新的连续广告单元推出每个场景,发起这一创意视频活动。虽然该品牌对广告并不陌生 -- ELOQUII 在 2017年发起了一场客户推荐电视活动 -- 但这一数字活动不仅代表了他们对客户的承诺,也是该品牌的一个新前沿, 但作为一个年轻品牌,他们有能力在广告上投入大量预算。
Laundry Day
案例简介:Under the direction of award-winning director Vincent Peone and mastermind behind Vogue’s 73 Questions, the new campaign will break through on digital platforms, presented in three parts: "Movie Night", "Page Turner", and "Laundry Day. Designed specifically for Youtube and Instagram, the brand took full advantage of these digital channels and their unending capabilities to launch this creative video campaign utilizing Youtube’s newest sequential ad unit to roll out each scene. While the brand is no stranger to advertising—ELOQUII launched a customer testimonial TV campaign in 2017— this digital campaign not only represents their commitment to their customer and a new frontier for the brand, but their capability as a youngbrand to place a significant budget on advertising.
洗衣日
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Laundry Day
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