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斯德哥尔摩骄傲: 多么异性恋？
案例简介：
斯德哥尔摩骄傲: 多么异性恋？
案例简介：
Stockholm Pride: How hetero?
案例简介：
Stockholm Pride: How hetero?
案例简介：
斯德哥尔摩骄傲: 多么异性恋？
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Stockholm Pride: How hetero?
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URL: http://www.stockholmpride.org/howhetero Case video: http://ourwork.se/heterobanner2 In one of the previous parts of the How Hetero campaign, we created a test where you could analyze Spotify Playlists, in order to find out how hetero you are. All the playlists that the public tested, were savad in a database that soon reached more than 100.000 playlists, from 0 to 100% on the hetero scale. Then we thought, why not it around? We created a banner from which you could choose the “hetero level” on the music. We wanted to illustrate the fact that unwritten rules of how the society designate a “real” man or woman, can be disciminating to people with different sexuality preferences.
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