The National Football League (NFL) is premiering a new multi-platform ad campaign, ‘Get Ready to Celebrate,’ to kick off the new season of Sunday Night Football, and it has enlisted some celebrity ‘coaches’ to help the players get even more creative with their post-touchdown celebrations.The campaign, created by Grey New York, hones in on the popularity of the touchdown celebrations sweeping the league and looks to up the ante with Hollywood celebs.In Sunday's debut spot, one unlikely coach, Andy Garcia, is enlisted by Todd Gurley of the Los Angeles Rams. Garcia utilizes his tough guy image, complete with mysterious burner phone and slightly paranoid demeanor, to offer some simple musical advice for the running back's touchdown performance – a touchdown version of the Hokey Pokey.In another, JB Smoove teams up with Christian McCaffrey of the Carolina Panthers. Smoove’s fast-talking monologue offers an elaborate take on making the running back a panther, jumping on the goal posts with cat-like agility and staying there until the game is over. The commercial will air online and in-game later in the season.Other new commercials will feature even more celebrity coaches helping players crack their celebrations as the season unfolds. The integrated campaign, part of a broader league and media effort focusing on the joy of touchdown celebrations, includes online video, social media, public relations and team activations as well as network television. Social videos feature the unique dances of each player.CreditsGrey New YorkJohn Patroulis – Worldwide Chief Creative OfficerJeff Stamp – Deputy Chief Creative OfficerMike Cicale – Creative DirectorFanny Josefsson – Senior CopywriterIlana Wolstein – Senior Art DirectorRaya Rios – Project ManagerBrian Weston – EVP, Global Account DirectorElizabeth Gilchrist – SVP, Account DirectorClaire de Lannoy – Account SupervisorCatherine Sullivan – Account ExecutiveTony Lederer – Executive Strategy Director, Content + ActivationBryce Mathias – Senior Content ArchitectNicolas Pilaprat – Senior PlannerTownhouse ProductionJames McPherson – Chief Production Officer, NATania Salter – Head of Integrated ProductionAlison Horn – VP, Executive Integrated ProducerElizabeth Auwaerter – Production CoordinatorDiane Wolfe – VP, Executive Business Affairs ManagerLeland Drake – Music ProducerBiscuit Filmworks – Production CompanyAaron Stoller – DirectorShawn Lacy – Partner/Managing DirectorHolly Vega – Executive ProducerMala Vasan – ProducerMercedes Allen-Sarria / Rachel Glaub – Head of ProductionSebastian Pfaffenbichler – Director of PhotographyShepherd Frankel – Production Designer (Getting Ready To Celebrate)Tim Moen – Production Designer (Burner Phone + Catwalk)Arcade Edit – Editorial CompanyPaul Martinez – Editor (Get Ready To Celebrate :60/:30)Dave Anderson – Editor (Burner Phone :30 + Catwalk :30)Chris Angel – Cutting Assistant (Get Ready To Celebrate :15s)Abbey Chaus – Assistant EditorRyan Andrus – Assistant EditorFanny Cruz – ProducerDenice Hutton – ProducerCo. 3 – Telecine CompanyTim Masick – ColoristKevin Breheny – Executive Producer