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MAX 马达梦想
案例简介：活动描述 婴儿经常有睡眠问题，父母会尝试各种技巧让他们入睡。但是有些事情父母发现了一个梦想: 带他们去车里兜风。所以我们创造了 Max Motor Dreams，一个婴儿的摇篮，它精确地模拟了坐在车里的感觉。所有这些都是通过一个简单的智能手机应用程序控制的，当你开车的时候，它会跟踪婴儿最喜欢的郊游，比如类似汽车旅行的持续运动, 发动机的声音和温和振动以及模拟行驶的环境照明。当你需要把你的孩子睡觉的时候，跟踪的动作会准确地在床上播放.. 执行 一旦福特不在西班牙消费者考虑家用汽车，我们需要找到另一种方法。我们需要成为对话的一部分，所以我们创造了 Max Motor Dreams，一个婴儿的摇篮，它准确地模拟了开车的感觉。我们已经将送婴儿睡觉的车辆的许多属性应用于摇篮的设计: 类似于汽车行驶的持续运动, 发动机的声音和温和振动以及模拟行驶的环境照明。所有这些都是通过一个简单的智能手机应用程序控制的，它甚至可以让你在开车的时候记录婴儿最喜欢的郊游，然后在你睡觉的时候准确地回放。这给婴儿的感觉和乘坐福特 C-Max 完全一样,不离开家。该产品作为一种促销产品在网上发布，并在西班牙成为 Ford2017 的大发布，增加了经销商的访问量，多达 75% 人次，只有在马德里有 2.000 多个试驾时间表。由于成功和要求，该产品现在正在西班牙福特网站上作为 MAX 家族的常规配件实施。
MAX 马达梦想
案例简介：CampaignDescription Babies often have trouble sleeping and parents try all kinds of tricks to get them to sleep. But there is something parents have found works a dream: taking them for a ride in the car. So we’ve created Max Motor Dreams, a baby’s cradle which accurately simulates the sensation of riding in a car. All controlled via a simple app for Smartphones, that tracks baby’s favorite outings as you drive, like constant movement similar to a car ride, the sound and gentle vibration of the engine and ambient lighting to simulate traveling.The tracked movements are played back accurately on the cot when you need to put your baby to sleep.. Execution Once Ford is not on consumers consideration for family cars in Spain, we needed to find another approach.We needed to be part of the conversations soo we’ve created Max Motor Dreams, a baby’s cradle which accurately simulates the sensation of riding in a car. We’ve applied many of the attributes of the vehicle which send babies to sleep to the design of the cradle: Constant movement similar to a car ride, the sound and gentle vibration of the engine and ambient lighting to simulate traveling. All controlled via a simple app for Smartphones, which even enables you to record baby’s favorite outings as you drive, and then play them back accurately when you put them to bed.This gives the baby exactly the same sensation as riding in a Ford C-Max, without leaving home.The product was launched on the web as a promotional item, and has become Ford2017 big launch in SPain, increasing visits to the dealerships up to 75% with more than 2.000 test drives schedules only in Madrid. Due to the success and requests, the product is now being implemented as a regular accessory for the MAX family on the Spanish Ford website.
MAX Motor Dreams
案例简介：活动描述 婴儿经常有睡眠问题，父母会尝试各种技巧让他们入睡。但是有些事情父母发现了一个梦想: 带他们去车里兜风。所以我们创造了 Max Motor Dreams，一个婴儿的摇篮，它精确地模拟了坐在车里的感觉。所有这些都是通过一个简单的智能手机应用程序控制的，当你开车的时候，它会跟踪婴儿最喜欢的郊游，比如类似汽车旅行的持续运动, 发动机的声音和温和振动以及模拟行驶的环境照明。当你需要把你的孩子睡觉的时候，跟踪的动作会准确地在床上播放.. 执行 一旦福特不在西班牙消费者考虑家用汽车，我们需要找到另一种方法。我们需要成为对话的一部分，所以我们创造了 Max Motor Dreams，一个婴儿的摇篮，它准确地模拟了开车的感觉。我们已经将送婴儿睡觉的车辆的许多属性应用于摇篮的设计: 类似于汽车行驶的持续运动, 发动机的声音和温和振动以及模拟行驶的环境照明。所有这些都是通过一个简单的智能手机应用程序控制的，它甚至可以让你在开车的时候记录婴儿最喜欢的郊游，然后在你睡觉的时候准确地回放。这给婴儿的感觉和乘坐福特 C-Max 完全一样,不离开家。该产品作为一种促销产品在网上发布，并在西班牙成为 Ford2017 的大发布，增加了经销商的访问量，多达 75% 人次，只有在马德里有 2.000 多个试驾时间表。由于成功和要求，该产品现在正在西班牙福特网站上作为 MAX 家族的常规配件实施。
MAX Motor Dreams
案例简介：CampaignDescription Babies often have trouble sleeping and parents try all kinds of tricks to get them to sleep. But there is something parents have found works a dream: taking them for a ride in the car. So we’ve created Max Motor Dreams, a baby’s cradle which accurately simulates the sensation of riding in a car. All controlled via a simple app for Smartphones, that tracks baby’s favorite outings as you drive, like constant movement similar to a car ride, the sound and gentle vibration of the engine and ambient lighting to simulate traveling.The tracked movements are played back accurately on the cot when you need to put your baby to sleep.. Execution Once Ford is not on consumers consideration for family cars in Spain, we needed to find another approach.We needed to be part of the conversations soo we’ve created Max Motor Dreams, a baby’s cradle which accurately simulates the sensation of riding in a car. We’ve applied many of the attributes of the vehicle which send babies to sleep to the design of the cradle: Constant movement similar to a car ride, the sound and gentle vibration of the engine and ambient lighting to simulate traveling. All controlled via a simple app for Smartphones, which even enables you to record baby’s favorite outings as you drive, and then play them back accurately when you put them to bed.This gives the baby exactly the same sensation as riding in a Ford C-Max, without leaving home.The product was launched on the web as a promotional item, and has become Ford2017 big launch in SPain, increasing visits to the dealerships up to 75% with more than 2.000 test drives schedules only in Madrid. Due to the success and requests, the product is now being implemented as a regular accessory for the MAX family on the Spanish Ford website.
MAX 马达梦想
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MAX Motor Dreams
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