Pekao Fish Market & Restaurant's proposition is characterized by the freshness of its produce, be it on prepared dishes or take-out uncooked products. With this premise, the Pekao 'Fresh Choice' campaign shows that their products are a good choice.The campaign is designed to show in a disruptive way to consumers that the freshness of their products, more than a mere philosophy, is a reality that generates confidence and goes beyond the expectations of freshness and quality that the consumers are not really used to get. For this, Cazar DDB designed two posters, merging 3D techniques, photography and illustration, bringing to life two powerful images that wouldn't go unnoticed in any media given their great visual impact.In the posters, a tuna and a salmon leap out of the water before descending as prepared meals.CreditsAdvertised brand: Pekao Fresh Market & RestaurantAdvert title(s): Fresh ChoiceHeadline and copy text (in English): Any choice is a good choiceMedia (see available options below): PrintAdvertising Agency: Name, City, Country: Cazar DDB, Santo Domingo, Dominican RepublicAgency Twitter account: @: cazarddbCreative Director: Salvador Lister Marín, Freddy Montero GalvaArt Director: Marcos ZorrillaCopywriter: Carlos J. Núñez Báez, Ahmed HaddadIllustrator: Marcos ZorrillaPhotographer: Daniel Santos / Juan AcevedoDigital Art: Edward Abreu