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马杜巴尼
案例简介：EntrySummary 印度政府发起了一种 Swadeshi 运动，鼓励公司在印度制造产品。印度最大的豪华汽车制造商梅赛德斯-奔驰决定加入这项运动。在执行过程中，我们使用了起源于印度的典型印度艺术形式。沃利、马杜巴尼和帕塔奇特拉的绘画风格，深深植根于印度文化，成为了完美的契合。Madhubani 绘画风格起源于比哈尔邦的密特拉地区，描绘了日常生活，因此我们选择了这种风格来说明工厂的制造过程。Pattachitra 风格起源于奥里沙，使用明亮的颜色来讲述神话和民间故事。因此，我们选择这种风格来描述组装和移交 “印度制造” 汽车模型的故事。部落艺术的沃利风格起源于马哈拉施特拉邦，描绘了日常生活。这种风格让梅赛德斯工厂开始工作。 简要解释
马杜巴尼
案例简介：EntrySummary Make in India, a type of Swadeshi movement was launched by the Government of India to encourage companies to manufacture their products in India. Mercedes-Benz, India’s largest luxury carmakers decided to join the movement. For the execution we used quintessential Indian art forms, which originated in India. Warli, Madhubani and Pattachitra painting styles, deeply-rooted in Indian culture became the perfect fit. The Madhubani painting style originated in the Mithila region of Bihar, which depict the daily life, hence we chose to illustrate the manufacturing process in the plant with this style. The Pattachitra style originates in Odisha and uses bright colours to tell mythological and folk tales. Hence we chose this style to depict the story of assembling and handing over a 'Made in India' car model. The Warli style of tribal art originates in Maharashtra and depicts the day-to-day lives. This style brought to live the Mercedes factory working. BriefExplanation
Madhubani
案例简介：EntrySummary 印度政府发起了一种 Swadeshi 运动，鼓励公司在印度制造产品。印度最大的豪华汽车制造商梅赛德斯-奔驰决定加入这项运动。在执行过程中，我们使用了起源于印度的典型印度艺术形式。沃利、马杜巴尼和帕塔奇特拉的绘画风格，深深植根于印度文化，成为了完美的契合。Madhubani 绘画风格起源于比哈尔邦的密特拉地区，描绘了日常生活，因此我们选择了这种风格来说明工厂的制造过程。Pattachitra 风格起源于奥里沙，使用明亮的颜色来讲述神话和民间故事。因此，我们选择这种风格来描述组装和移交 “印度制造” 汽车模型的故事。部落艺术的沃利风格起源于马哈拉施特拉邦，描绘了日常生活。这种风格让梅赛德斯工厂开始工作。 简要解释
Madhubani
案例简介：EntrySummary Make in India, a type of Swadeshi movement was launched by the Government of India to encourage companies to manufacture their products in India. Mercedes-Benz, India’s largest luxury carmakers decided to join the movement. For the execution we used quintessential Indian art forms, which originated in India. Warli, Madhubani and Pattachitra painting styles, deeply-rooted in Indian culture became the perfect fit. The Madhubani painting style originated in the Mithila region of Bihar, which depict the daily life, hence we chose to illustrate the manufacturing process in the plant with this style. The Pattachitra style originates in Odisha and uses bright colours to tell mythological and folk tales. Hence we chose this style to depict the story of assembling and handing over a 'Made in India' car model. The Warli style of tribal art originates in Maharashtra and depicts the day-to-day lives. This style brought to live the Mercedes factory working. BriefExplanation
马杜巴尼
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Madhubani
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