Ibsen - The Drama Of Good Trumping Evil|海报/平面|广告营销案例【ADGuider广告指南】

易卜生-善行战胜邪恶的戏剧

案例简介：概要亨里克 · 易卜生是有史以来最伟大的剧作家之一。几代人以来，大陆、语言和文化、戏剧从业者和艺术家都试图以自己的方式展示易卜生。为了庆祝他的作品，与挪威驻德里大使馆合作，每年在孟买举办易卜生节。易卜生的戏剧总是攻击世界上普遍存在的邪恶，给观众留下了巨大的希望。记住这一点，我们为今年想出了一个合适的主题 -- “好事战胜坏事”。剧院是一个小的利基社区，活动的预算也非常有限。竞选活动仍然必须公正地对待易卜生及其作品的重要性。沟通必须是易卜生作品的窗口，但必须与印度观众相关。结果易卜生节现在正慢慢成为孟买文化的一部分。全国各地的戏剧爱好者每年都期待着它。沟通是其中的一大部分。除了复制易卜生讲故事的辉煌之外，它还必须在观众心中留下印记。这些海报被设计成可以长期珍藏的纪念品。小册子也是。这场运动让全国各地的易卜生爱好者聚集在一起参加这个节日。这场运动确保了节日的每一场演出都是满屋的。结果是这个节日很受欢迎，为它设计的交流也是如此。执行我们以 “善与恶的胜利” 为主题，制作了 5 张海报。每张海报都非常抽象和简约，描绘了当今社会普遍存在的邪恶。易卜生最大的武器是他的笔。我们在所有海报上都用了这个。它是整个通信的统一象征，也是摧毁任何可能的邪恶的象征。它不是一张普通的海报，我们使用不寻常的抽象设计在精英剧院观众中创造阴谋。活动描述对于一个思想丰富多彩、言语残酷的传奇剧作家来说，我们必须创造恰当的交流。它不仅要反映易卜生的意识形态，还要在观众中制造阴谋。今年电影节的主题是 “好事战胜坏事”。记住这一点，为了宣传这个节日，我们设计了引人注目的海报和小册子，描述了今天这个国家的各种社会邪恶。易卜生的笔从字面上飞镖通过这些邪恶，完全摧毁他们。

易卜生-善行战胜邪恶的戏剧

案例简介：Synopsis Henrik Ibsen is one of the greatest playwrights of all times. Over many generations, continents, languages and cultures, theatre practitioners and artists have attempted to present Ibsen in their own way. To celebrate his works, in collaboration with the Norwegian Embassy in Delhi, an Ibsen festival is held each year in Mumbai. Ibsen’s plays always attacked the prevalent evils of the world and left its audiences with great hope. Keeping this in mind, we came up with a fitting theme for this year - ‘The triumph of good over evil’. Theatre being a small, niche community, the budget for the campaign was also very limited. The campaign still had to do justice to the magnitude of Ibsen and his works. The communication had to be a window into Ibsen’s work, and yet had to be relevant to the Indian audiences. Outcome Ibsen Festival is now slowly becoming a part of Mumbai’s culture. Theatre lovers across the country look forward to it every year. Communication is a big part of it. Apart from replicating the brilliance of Ibsen’s storytelling, it has to make a mark in the minds of the audience. The posters were designed as souvenirs that can be treasured for a long time. So were the brochures. The campaign got Ibsen lovers together across the country for the festival. The campaign ensured that every play for the festival for house-full. The outcome was that the festival was popular and so was the communication designed for it. Execution Taking forward the theme of ‘The triumph of good over evil’, we created 5 posters. Each poster was stark abstract and minimalistic and depicted an evil prevalent in today’s society. Ibsen’s biggest weapon was his pen. We used this in all our posters. It is a unifying symbol across the communication and one that destroys any evil that may be. Instead of it being a regular poster, we used unusual abstract designs to create intrigue amongst the elite theatre going audience. CampaignDescription For a legendary playwright who was so colourful with his thoughts, and brutal with his words, we had to create communication that was apt. It not only had to reflect the ideologies of Ibsen but also create intrigue amongst the audiences. The theme of the festival this year was ‘The triumph of good over evil’. Keeping this in mind, to promote the festival, we designed striking posters and brochures that depicted the various social evils in the country today. Ibsen’s pen literally darts through these evils, destroying them completely.