Anchor Milk Slams Real|短视频|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

锚牛奶抨击真实

案例简介：在庆祝精心制作的自拍的文化中，没有什么比真正真实的微笑更美丽、更暴露或更让人神魂颠倒的了。这对于千禧一代和 Z 一代的目标受众来说尤其如此，他们在成长过程中使用他人的社交媒体作为幸福的晴雨表。牛奶有助于自然长出明亮健康的牙齿，所以世界冠军大满贯诗人哈里 · 贝克表演了一首诗来颂扬他们被展示的时刻。我们接触了来自奥克兰市周围的不同群体的年轻人，在我们的纪录片风格的电影中捕捉真实的时刻。这篇文章的重点是一个人在反思和不受影响的笑容之间的过渡。我们强调了这种真正的互动，在这种互动中，人们不禁露出牙齿，以说明坦率的快乐和独特、自然的微笑之间的联系。

锚牛奶抨击真实

案例简介：In a culture of celebrating the carefully crafted selfie, there is nothing more beautiful, more revealing, or more disarming than a real authentic smile. This is particularly true for our target audience of millennials and generation Z, who have grown up using other people’s social media feeds as a barometer for happiness. Milk helps to naturally grow bright and healthy teeth, so World Champion Slam poet Harry Baker performs a poem as an ode to the moments when they’re put on show. We approached a diverse group of young people from around Auckland City to capture authentic moments in our documentary-style film. The piece focuses on the transition a person makes between reflection, and breaking into an unaffected grin. We highlighted this genuine interaction where people can’t help but bare their teeth to illustrate the connection between candid joy and a unique, natural smile.