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停止痛苦-水槽贴纸
案例简介:市场上大多数洗发水品牌都处理过掉发问题,但不知何故,大多数品牌都有类似的方法,专注于前后模型、大比例索赔和出色的发型。我们面临的挑战是如何让我们的交流在混乱中脱颖而出,同时与我们年轻的主要观众保持联系。基于这样一种观点,即遭受头发掉落的人会感到真正的抱歉 & 担心他们的头发掉落,我们决定创造一种悲惨的头发掉落体验。结果是: 看过这部电影的人告诉我们,他们再也不会以同样的方式看到自己掉下来的头发了。
停止痛苦-水槽贴纸
案例简介:Most shampoo brands in the market have dealt with hair-fall, yet somehow, most had a similar approach focused on Before & After models, Big percentage claims & Great hairshots. Our challenge was to figure out how to make our communication stand out among the clutter while connecting with our young primary audience. Stemming from an insight that people who suffer from hair-fall feel genuinely sorry & concerned about their falling hair, we decided to create a tragic hair-fall experience. The result: people who saw this film have been telling us they will never see their falling hairs in the same way, ever again.
Stop The Suffering - Sink Stickers
案例简介:市场上大多数洗发水品牌都处理过掉发问题,但不知何故,大多数品牌都有类似的方法,专注于前后模型、大比例索赔和出色的发型。我们面临的挑战是如何让我们的交流在混乱中脱颖而出,同时与我们年轻的主要观众保持联系。基于这样一种观点,即遭受头发掉落的人会感到真正的抱歉 & 担心他们的头发掉落,我们决定创造一种悲惨的头发掉落体验。结果是: 看过这部电影的人告诉我们,他们再也不会以同样的方式看到自己掉下来的头发了。
Stop The Suffering - Sink Stickers
案例简介:Most shampoo brands in the market have dealt with hair-fall, yet somehow, most had a similar approach focused on Before & After models, Big percentage claims & Great hairshots. Our challenge was to figure out how to make our communication stand out among the clutter while connecting with our young primary audience. Stemming from an insight that people who suffer from hair-fall feel genuinely sorry & concerned about their falling hair, we decided to create a tragic hair-fall experience. The result: people who saw this film have been telling us they will never see their falling hairs in the same way, ever again.
停止痛苦-水槽贴纸
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Stop The Suffering - Sink Stickers
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