In continuation of its global ‘Do What You Can’t’ platform, Samsung has launched a new campaign directed by Tal Zagreba.The Great Guns director collaborated with creative agency Leo Burnett Israel and production company Omri Paz to bring the heartfelt new campaign to life for Samsung, which empowers people to overcome their barriers.The film begins with vignettes of people confronting their supposed limits. The words ‘You Can’t’ seem to determine the fate of a nervous young dancer about to audition, a blind man preparing for a marathon, a skateboarder sizing up a challenging course, and a man pitching a spacecraft to a sceptical audience. Suddenly, the meaning of the words is redefined with a positive twist to become ‘You Can’t Miss Your Chance/ You Can’t Let Anything Stop You/ You Can’t Give into Your Fears/ You Can’t Take No for an Answer’.As the film depicts these inspiring individuals overcoming their barriers, it closes with the hashtag #DoWhatYouCan’t.CreditsClient: SamsungCMO: Ronen SalemATL Manager: Gil Bar-ZviDigital Manager: Yarden SidiPR Manager: Mia SegalAgency: Leo BurnettCEO: Adam PolachekChief Creative Officer: Ami AlushChief Account Officer: Idit ZukermanArt Director: Meital MillerCreative: Elad Gaizler, Oren Ben Naim, Harel LivneAgency Producer: Simi Siman TovAccount Supervisor: Orian LiberAccountant: Reut FriedProduction Company: Omri Paz ProductionsDirector: Tal ZagrebaProducers: Omri Paz, Ravit Aviv, Ophir Sorriso TalStoryboard: Robert Moreno MeikinsAD: Amir MelamedDOP: Lael UtnikArt Director: Racheli LevinStyling: Deborah O HanaMakeup: Dorit CohenGaffer: Irmi KwiatGrip: Golan KwiatCo-Production: Great GunsCo-Producers: Sheridan Thomas/ Laura Gregory