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早上好
案例简介：“Good morning” 是该品牌今年早些时候重新推出的 “good night” 的舒适，美丽且引人入胜的续集。 该活动旨在通过展示找到合适的床以确保一夜安眠的重要性，来引起消费者的情感共鸣。该广告旨在向消费者展示，无论他们是谁，无论他们的个人需求或风格如何，Dreams都致力于为每个人找到完美的床。 尽管第一部电影的重点是睡个好觉，但 “早上好” 却很好地捕捉了早晨感觉的本质-不愿醒来并留下温暖舒适的床。在梦幻般的柔和对焦中拍摄这部电影在床和床中的人之间营造出一种亲密感。随着夏日的灯光充满活力和活力，我们可以瞥见每个人的私人早晨世界。 这一阶段，以及作为一个品牌活动，还将包含三个促销执行，将在dreams有史以来最大的销售中展示产品。
早上好
案例简介：‘Good Morning’ is a comforting, beautiful and engaging sequel to ‘Good Night’, the brand’s re-launch campaign earlier this year. The campaign seeks to strike an emotional chord with consumers by demonstrating the importance of finding the right bed to ensure a great night’s sleep. The ad aims to showcase to consumers that whoever they are, no matter what their individual needs or style, Dreams is dedicated to finding everyone their perfect bed. Whereas the first film focussed on a good night’s sleep, ‘Good Morning’ beautifully captures the essence of that morning feeling – the reluctance to wake up and leave a warm and comfortable bed. Shot in dream-like soft focus the film creates a sense of intimacy between the beds and the people in them. With a summer lights vibrancy and energy we get a glimpse of private morning worlds, personal to everyone. This phase, as well as acting as a brand campaign, will also contain three promotional executions which will showcase the products in Dreams’ biggest ever sale.
Good Morning
案例简介：“Good morning” 是该品牌今年早些时候重新推出的 “good night” 的舒适，美丽且引人入胜的续集。 该活动旨在通过展示找到合适的床以确保一夜安眠的重要性，来引起消费者的情感共鸣。该广告旨在向消费者展示，无论他们是谁，无论他们的个人需求或风格如何，Dreams都致力于为每个人找到完美的床。 尽管第一部电影的重点是睡个好觉，但 “早上好” 却很好地捕捉了早晨感觉的本质-不愿醒来并留下温暖舒适的床。在梦幻般的柔和对焦中拍摄这部电影在床和床中的人之间营造出一种亲密感。随着夏日的灯光充满活力和活力，我们可以瞥见每个人的私人早晨世界。 这一阶段，以及作为一个品牌活动，还将包含三个促销执行，将在dreams有史以来最大的销售中展示产品。
Good Morning
案例简介：‘Good Morning’ is a comforting, beautiful and engaging sequel to ‘Good Night’, the brand’s re-launch campaign earlier this year. The campaign seeks to strike an emotional chord with consumers by demonstrating the importance of finding the right bed to ensure a great night’s sleep. The ad aims to showcase to consumers that whoever they are, no matter what their individual needs or style, Dreams is dedicated to finding everyone their perfect bed. Whereas the first film focussed on a good night’s sleep, ‘Good Morning’ beautifully captures the essence of that morning feeling – the reluctance to wake up and leave a warm and comfortable bed. Shot in dream-like soft focus the film creates a sense of intimacy between the beds and the people in them. With a summer lights vibrancy and energy we get a glimpse of private morning worlds, personal to everyone. This phase, as well as acting as a brand campaign, will also contain three promotional executions which will showcase the products in Dreams’ biggest ever sale.
早上好
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Good Morning
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