Delivery boxes|海报/平面|广告营销案例【ADGuider广告指南】

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案例简介：COVID-19大流行使无家可归者的生活更加艰难，因此俄罗斯最大的市场之一Yandex.Market提出了一个帮助他们的想法。我们将无家可归者使用的纸板标牌上的信息放在投递箱上。之后，某些客户收到了带有这些消息的盒子中的在线订单，并有机会在线捐款或将必需品发送给Nochlezhka，这是俄罗斯最古老的为无家可归者提供援助的慈善机构。收到这些特殊盒子的所有买家中有50% 多个访问了该项目的网站。

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案例简介：The COVID-19 pandemic made the life of the homeless even harder, so one of the largest marketplaces in Russia, Yandex.Market, came up with an idea to help them. We put the messages from cardboard signs used by the homeless on delivery boxes. Afterwards, certain customers received their online orders in boxes with these messages and had the opportunity to make a donation online or send essential items to Nochlezhka, Russia’s oldest charity providing assistance to homeless people. The project’s website was visited by more than 50% of all buyers who received these special boxes.