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Nike Dream Crazy
案例简介：写一个关于电影中发生的事情的简短总结 这部 “疯狂的梦” 电影庆祝那些推动运动向前的运动员，从塞雷娜 · 威廉姆斯和勒布朗 · 詹姆斯这样家喻户晓的名字，到一个梦想在高中足球队打后卫的女孩。这部电影由科林 · 卡佩尼克配音，这位备受争议的美国橄榄球联盟四分卫在国歌中跪下抗议警察暴行时，为了一个更大的四分卫牺牲了他的梦想。 陪审团的文化/背景信息 2018，美国的年轻人在美国文化和政治动荡的时期成年。他们意识到他们这一代人面临的所有问题 (社会不公正、政治不确定性等)。) 并且既直言不讳又以行动为导向。他们忙于追求自己、朋友和他们这一代人想要的任何东西，他们把运动视为衡量他们动力和精力的标准,以及他们如何在余生留下印记。此外，他们看到这项运动，特别是通过像科林 · 卡佩尼克这样的运动员，有潜力超越游戏领域，进入全国文化辩论。 请告诉我们您是如何为其播出的单个国家/地区/市场设计/调整您的活动的。 2018，美国的年轻人在美国文化和政治动荡的时期成年。他们意识到他们这一代人面临的所有问题 (社会不公正、政治不确定性等)。) 并且既直言不讳又以行动为导向。他们忙于追求自己、朋友和他们这一代人想要的任何东西，他们把运动视为衡量他们动力和精力的标准,以及他们如何在余生留下印记。此外，他们看到这项运动，特别是通过像科林 · 卡佩尼克这样的运动员，有潜力超越游戏领域，进入全国文化辩论。
Nike Dream Crazy
案例简介：Write a short summary of what happens in the film The “Dream Crazy” film celebrates athletes who pushed their sports forward, from household names like Serena Williams and Lebron James, to a girl who dreamed of playing linebacker on a high-school football team. The film is voiced by Colin Kaepernick, the controversial NFL quarterback who sacrificed his dream for an even bigger one when he knelt during the national anthem to protest police brutality. Cultural/Context information for the jury In 2018, youth in the U.S. were coming of age during a time of deep cultural and political unrest in America. They were aware of all the issues facing their generation (social injustice, political uncertainty, etc.) and were both vocal and action-oriented. They were busy getting after whatever it is they wanted for themselves, their friends, and their generation, and they saw sport as a yardstick for their motivation and energy, and for how they could make a mark in the rest of their lives. Moreover, they saw that sport, particularly through athletes like Colin Kaepernick, had the potential to transcend the field of play and enter the national cultural debate. Please tell us how you designed/adapted your campaign for the single country / region / market where it aired. In 2018, youth in the U.S. were coming of age during a time of deep cultural and political unrest in America. They were aware of all the issues facing their generation (social injustice, political uncertainty, etc.) and were both vocal and action-oriented. They were busy getting after whatever it is they wanted for themselves, their friends, and their generation, and they saw sport as a yardstick for their motivation and energy, and for how they could make a mark in the rest of their lives. Moreover, they saw that sport, particularly through athletes like Colin Kaepernick, had the potential to transcend the field of play and enter the national cultural debate.
Nike Dream Crazy
案例简介：写一个关于电影中发生的事情的简短总结 这部 “疯狂的梦” 电影庆祝那些推动运动向前的运动员，从塞雷娜 · 威廉姆斯和勒布朗 · 詹姆斯这样家喻户晓的名字，到一个梦想在高中足球队打后卫的女孩。这部电影由科林 · 卡佩尼克配音，这位备受争议的美国橄榄球联盟四分卫在国歌中跪下抗议警察暴行时，为了一个更大的四分卫牺牲了他的梦想。 陪审团的文化/背景信息 2018，美国的年轻人在美国文化和政治动荡的时期成年。他们意识到他们这一代人面临的所有问题 (社会不公正、政治不确定性等)。) 并且既直言不讳又以行动为导向。他们忙于追求自己、朋友和他们这一代人想要的任何东西，他们把运动视为衡量他们动力和精力的标准,以及他们如何在余生留下印记。此外，他们看到这项运动，特别是通过像科林 · 卡佩尼克这样的运动员，有潜力超越游戏领域，进入全国文化辩论。 请告诉我们您是如何为其播出的单个国家/地区/市场设计/调整您的活动的。 2018，美国的年轻人在美国文化和政治动荡的时期成年。他们意识到他们这一代人面临的所有问题 (社会不公正、政治不确定性等)。) 并且既直言不讳又以行动为导向。他们忙于追求自己、朋友和他们这一代人想要的任何东西，他们把运动视为衡量他们动力和精力的标准,以及他们如何在余生留下印记。此外，他们看到这项运动，特别是通过像科林 · 卡佩尼克这样的运动员，有潜力超越游戏领域，进入全国文化辩论。
Nike Dream Crazy
案例简介：Write a short summary of what happens in the film The “Dream Crazy” film celebrates athletes who pushed their sports forward, from household names like Serena Williams and Lebron James, to a girl who dreamed of playing linebacker on a high-school football team. The film is voiced by Colin Kaepernick, the controversial NFL quarterback who sacrificed his dream for an even bigger one when he knelt during the national anthem to protest police brutality. Cultural/Context information for the jury In 2018, youth in the U.S. were coming of age during a time of deep cultural and political unrest in America. They were aware of all the issues facing their generation (social injustice, political uncertainty, etc.) and were both vocal and action-oriented. They were busy getting after whatever it is they wanted for themselves, their friends, and their generation, and they saw sport as a yardstick for their motivation and energy, and for how they could make a mark in the rest of their lives. Moreover, they saw that sport, particularly through athletes like Colin Kaepernick, had the potential to transcend the field of play and enter the national cultural debate. Please tell us how you designed/adapted your campaign for the single country / region / market where it aired. In 2018, youth in the U.S. were coming of age during a time of deep cultural and political unrest in America. They were aware of all the issues facing their generation (social injustice, political uncertainty, etc.) and were both vocal and action-oriented. They were busy getting after whatever it is they wanted for themselves, their friends, and their generation, and they saw sport as a yardstick for their motivation and energy, and for how they could make a mark in the rest of their lives. Moreover, they saw that sport, particularly through athletes like Colin Kaepernick, had the potential to transcend the field of play and enter the national cultural debate.
Nike Dream Crazy
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Nike Dream Crazy
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