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BC狮子队: 防守,比赛
案例简介:
BC狮子队: 防守,比赛
案例简介:
BC Lions: Defence, Play
案例简介:
BC Lions: Defence, Play
案例简介:
BC狮子队: 防守,比赛
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BC Lions: Defence, Play
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案例详情
Using television and radio, we answered this challenge by using game clips that would showcase the high action of the CFL. Then at the crest of the drama, we cut off the play abruptly and introduced our message that this moment would be continued at a seat at Empire Stadium. The continued concept stretched across print as well where it was used to borrow on the Lions fan's nostalgia as we explained how the Lions' great tradition would be continued this year at Empire.
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