Psycho|装置,活动|广告营销案例【ADGuider广告指南】

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心理

案例简介：南非是世界上杀害女性的第四高的国家，2019年，该国报告的基于性别的暴力事件急剧上升。许多男人无法理解女人每天都把他们视为对他们幸福的最大威胁。为了让男性面对南非女性将他们视为潜在威胁的事实，Philisa Abafazi Bethu (治愈我们的女性) 在万圣节发起了一场战术运动。酒吧、餐馆、俱乐部和酒吧的男士浴室镜子上贴着标志性恐怖电影的贴花。当男人照镜子时，他们会看到自己成为电影的 “明星” -- 南非女人真正害怕的怪物。

心理

案例简介：South Africa has the fourth highest rate of femicide in the world and in 2019, the country experienced a dramatic spike in reported incidents of gender-based violence. Many men are unable to comprehend that women see them daily as the biggest danger to their well-being. To get men to face the fact South African women see them as a potential threat, Philisa Abafazi Bethu (Heal Our Women) launched a tactical campaign on Halloween. Decals referencing iconic horror movies were placed on men’s bathroom mirrors in bars, restaurants, clubs and pubs. When men looked into the mirrors, they would see themselves becoming the “stars” of the movie - the real monsters South African women actually fear.