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案例简介：历史上第一次，仅在英国就有超过 100万公开同性恋、双性恋和变性者。换句话说，50 分之 1。这意味着其中一人快乐、自信并为自己的性取向感到自豪…… 另外 49 人是英超足球运动员。因为在英超的数百名男性足球运动员中，没有一名现任球员是公开的同性恋，这难道不奇怪吗？这就是为什么，作为布莱顿和霍夫骄傲节 2018 的官方合作伙伴，Paddy Power 希望通过鼓励我们的民族英雄站出来成为榜样来展示我们的支持, 不仅在球场上，而且在球场外。因为有同性恋球员的英超联赛不应该是幻想联赛。 8月4日星期六，Paddy Power 在布莱顿和霍夫骄傲游行中推出了他们的彩车: 同性恋职业足球运动员的第一辆官方巴士。神话般的，激烈的，所有的彩虹装饰…… 绝对没有人在上面。因为尽管 LGBTQ 社区在社会的其他层面取得了令人难以置信的进步，但在职业足球方面，游戏中仍然没有同性恋。 paddy Power 在数百辆空车中挤满了人，他们就职业足球的现状发表了一份强有力的声明,还有一个特别的信息给任何可能会考虑出柜的职业足球运动员: 我们准备好了。同性恋职业足球运动员，球迷站出来支持你，现在轮到你了.出来玩! 电影广告由西班牙官员和绅士为 Paddy Power 制作，类别: 公共利益、非政府组织
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案例简介：For the first time in history, there are over one million openly LGBTQ people in the UK alone. In other words, 1 in 50. That means one of them is happy, self-confident and proud of their sexuality… and the other 49 are Premier League footballers.Because isn’t it curious that, out of the hundreds of male footballers in the Premier League, not a single current player is openly gay? That’s why, as an official partner of the Brighton & Hove Pride Festival 2018, Paddy Power wants to show our support by encouraging our national heroes to come out and become role models, not only on the field, but off it as well. Because a Premier League with gay players shouldn’t be a fantasy league.On Saturday, August 4th, Paddy Power launched their float in the Brighton & Hove Pride Parade: the first official bus for gay professional footballers. Fabulous, fierce, and with all the rainbow trimmings…and absolutely no one on it. Because while the LGBTQ community has made incredible progress in other levels of society, when it comes to professional football, there’s still no gay in game.With their empty bus amongst the hundreds of other teeming with people, Paddy Power sent a powerful statement about the state of play in professional football, and a special message to any professional footballers who might be considering coming out: We’re ready when you are.Gay professional footballers, the fans have come out to support you, now it’s your turn to...Come Out and Play!Film advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Public Interest, NGO
It Doesn't Matter
案例简介：历史上第一次，仅在英国就有超过 100万公开同性恋、双性恋和变性者。换句话说，50 分之 1。这意味着其中一人快乐、自信并为自己的性取向感到自豪…… 另外 49 人是英超足球运动员。因为在英超的数百名男性足球运动员中，没有一名现任球员是公开的同性恋，这难道不奇怪吗？这就是为什么，作为布莱顿和霍夫骄傲节 2018 的官方合作伙伴，Paddy Power 希望通过鼓励我们的民族英雄站出来成为榜样来展示我们的支持, 不仅在球场上，而且在球场外。因为有同性恋球员的英超联赛不应该是幻想联赛。 8月4日星期六，Paddy Power 在布莱顿和霍夫骄傲游行中推出了他们的彩车: 同性恋职业足球运动员的第一辆官方巴士。神话般的，激烈的，所有的彩虹装饰…… 绝对没有人在上面。因为尽管 LGBTQ 社区在社会的其他层面取得了令人难以置信的进步，但在职业足球方面，游戏中仍然没有同性恋。 paddy Power 在数百辆空车中挤满了人，他们就职业足球的现状发表了一份强有力的声明,还有一个特别的信息给任何可能会考虑出柜的职业足球运动员: 我们准备好了。同性恋职业足球运动员，球迷站出来支持你，现在轮到你了.出来玩! 电影广告由西班牙官员和绅士为 Paddy Power 制作，类别: 公共利益、非政府组织
It Doesn't Matter
案例简介：For the first time in history, there are over one million openly LGBTQ people in the UK alone. In other words, 1 in 50. That means one of them is happy, self-confident and proud of their sexuality… and the other 49 are Premier League footballers.Because isn’t it curious that, out of the hundreds of male footballers in the Premier League, not a single current player is openly gay? That’s why, as an official partner of the Brighton & Hove Pride Festival 2018, Paddy Power wants to show our support by encouraging our national heroes to come out and become role models, not only on the field, but off it as well. Because a Premier League with gay players shouldn’t be a fantasy league.On Saturday, August 4th, Paddy Power launched their float in the Brighton & Hove Pride Parade: the first official bus for gay professional footballers. Fabulous, fierce, and with all the rainbow trimmings…and absolutely no one on it. Because while the LGBTQ community has made incredible progress in other levels of society, when it comes to professional football, there’s still no gay in game.With their empty bus amongst the hundreds of other teeming with people, Paddy Power sent a powerful statement about the state of play in professional football, and a special message to any professional footballers who might be considering coming out: We’re ready when you are.Gay professional footballers, the fans have come out to support you, now it’s your turn to...Come Out and Play!Film advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Public Interest, NGO
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暂无简介
It Doesn't Matter
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基本信息
- 广告战役： #Warm Up# , # We Are Coming Out#
- 广告品牌： paddypower.com
- 发布日期： 2019-02-01
- 行业领域： 体育产业 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 西班牙语
- 媒介平台： 网络
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