本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
人类交通标志
案例简介:作为道路安全节目的一部分,这个电视广告以真实的交通事故受害者为特色,他们友好地同意参加这个有意义的项目,警告行人和司机不要避免同样的灾难。试图保持冷静并隐藏他们的情绪,受害者的截肢尸体,或者死者的家人,说这一切都是因为他们把自己伪装成人类的交通标志。他们悄悄地在这些事故地点携带重要警告。人类交通标志清楚地提醒着许多行人和驾车者,标志的存在是有原因的。我们想提醒他们,他们应该遵守规则,因为这是生死攸关的事情。
人类交通标志
案例简介:As part of the Road Safety program, this television commercial features real traffic accident victims who kindly agreed to participate in this meaningful project to warn pedestrians and motorists not to avoid the same disasters. Trying to be calm and hide their emotion, the victims' amputated bodies, or the family of the deceased, say it all as they pose as human traffic signs. They quietly carry the important warnings at these accident-proned locations. The human traffic signs are s a stark reminder for the many pedestrians and motorists that signs are there for a reason. We wants to remind them that they should obey the rules because it is a matter of life or death.
Human Traffic Sign
案例简介:作为道路安全节目的一部分,这个电视广告以真实的交通事故受害者为特色,他们友好地同意参加这个有意义的项目,警告行人和司机不要避免同样的灾难。试图保持冷静并隐藏他们的情绪,受害者的截肢尸体,或者死者的家人,说这一切都是因为他们把自己伪装成人类的交通标志。他们悄悄地在这些事故地点携带重要警告。人类交通标志清楚地提醒着许多行人和驾车者,标志的存在是有原因的。我们想提醒他们,他们应该遵守规则,因为这是生死攸关的事情。
Human Traffic Sign
案例简介:As part of the Road Safety program, this television commercial features real traffic accident victims who kindly agreed to participate in this meaningful project to warn pedestrians and motorists not to avoid the same disasters. Trying to be calm and hide their emotion, the victims' amputated bodies, or the family of the deceased, say it all as they pose as human traffic signs. They quietly carry the important warnings at these accident-proned locations. The human traffic signs are s a stark reminder for the many pedestrians and motorists that signs are there for a reason. We wants to remind them that they should obey the rules because it is a matter of life or death.
人类交通标志
暂无简介
Human Traffic Sign
暂无简介
基本信息
- 广告战役: #Human Traffic Sign#
- 广告品牌: 别克
- 发布日期: 2014-06-01
- 行业领域: 汽车/工具
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
-
获得奖项:
- Europes Premier Creative Awards 2014 Bronze
- Design and Art Direction 2015 Wood Pencil
- Design and Art Direction 2015 White Pencil
- Cristal Media & ADvertising Summit 2014 Emerald
- Asia Pacific Advertising Festival 2015 Silver
- Cristal Media & ADvertising Summit 2014 Cristal
- The Cresta Awards 2015 Grand Prix
- LIA华文创意奖 2014 Bronze
- Cannes Lions 2014 Bronze Lion
- Asia Pacific Advertising Festival 2015 Gold
- AD STARS 2014 Gold
- AD STARS 2014 Silver
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息