Stardust for Bowie|短视频|广告营销案例【ADGuider广告指南】

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鲍伊的星尘

案例简介：最初作为广播电台对已故大卫 · 鲍伊的致敬成为全球集体讣告。这位心爱的明星去世后，布鲁塞尔工作室与比利时皇家天文台合作，以鲍伊标志性的霹雳的形式确定了一个星座。然后它邀请粉丝为电视台的综合平台做出贡献。随着谷歌天空的使用，哀悼者在鲍伊星座的七颗星星中附上他们最喜欢的歌曲和个人便条来道别。鲍伊的《星尘》成为全球媒体上最具病毒的文章。

鲍伊的星尘

案例简介：What began as a radio station’s homage to the late David Bowie became a global collective obituary. After the beloved star’s death, Studio Brussel worked with the Royal Observatory of Belgium to identify a constellation in the form of Bowie’s iconic thunderbolt. Then it invited fans to contribute to the station’s integrated platform. With the use of Google Sky, mourners said their goodbyes by attaching their favourite song and a personal note to one of the seven stars in the Bowie constellation. Stardust for Bowie became the most viral article in the global press.