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邀请 2010 妇女庇护呼吁周启动
案例简介：为了帮助受邀者理解生活在对家庭暴力的恐惧中是什么样的，我们在他们身上引发了另一种他们熟悉的恐惧。被邀请者回家在他们的前门找到一把钥匙。这立刻让他们害怕他们不认识的人可以进入他们的家。参加发射的人数比前几年增加了 60%，邀请得到了全国媒体的报道。
邀请 2010 妇女庇护呼吁周启动
案例简介：To help invitees understand what it's like to live in fear of domestic violence, we provoked another fear in them with which they were familiar. Invitees came home to find a key in their front door. This instantly made them afraid that someone they didn't know had access to their home. Attendance at the launch rose by 60% on previous years, and the invitation gained national media coverage.
Invitation to the 2010 Women's Refuge Appeal Week Launch
案例简介：为了帮助受邀者理解生活在对家庭暴力的恐惧中是什么样的，我们在他们身上引发了另一种他们熟悉的恐惧。被邀请者回家在他们的前门找到一把钥匙。这立刻让他们害怕他们不认识的人可以进入他们的家。参加发射的人数比前几年增加了 60%，邀请得到了全国媒体的报道。
Invitation to the 2010 Women's Refuge Appeal Week Launch
案例简介：To help invitees understand what it's like to live in fear of domestic violence, we provoked another fear in them with which they were familiar. Invitees came home to find a key in their front door. This instantly made them afraid that someone they didn't know had access to their home. Attendance at the launch rose by 60% on previous years, and the invitation gained national media coverage.
邀请 2010 妇女庇护呼吁周启动
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Invitation to the 2010 Women's Refuge Appeal Week Launch
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基本信息
- 广告品牌： Women's Refuge
- 发布日期： 2010-08-11
- 行业领域： 其他
- 媒体类别： APP , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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