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唐尼: 编织机构和灰色的流行音乐
案例简介:
唐尼: 编织机构和灰色的流行音乐
案例简介:
Downy: Pop Pop by Woven Agency & Grey
案例简介:
Downy: Pop Pop by Woven Agency & Grey
案例简介:
唐尼: 编织机构和灰色的流行音乐
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Downy: Pop Pop by Woven Agency & Grey
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Statistically speaking, if your clothes are wrinkled and messy, people are more likely to assume you’re up to no good. Especially if you happen to be a couple of grandparents emerging from a tiny hallway closet.In a continuation of the 'Wrinkles send the wrong message' campaign, Procter & Gamble’s multi-agency shop Woven (with teams from Grey) has taken another look at all the negative misconceptions a messy outfit can create.The new 30-second ad for Downy WrinkleGuard showcases an unfortunate miscommunication between a grandson and his grandparents doing some work in the hallway closet. Their wrinkles send a message no grandchild ever wants to see and offers the anti-wrinkle product, Downy WrinkleGuard, as a solution to all of our wrinkled-outfit-woes. CreditsCREATIVE AGENCY: Grey New YorkAdvertiser: Downy, Procter & GambleSpot Title:· Pop PopAgency: Grey NY / Woven CollaborativeWorldwide Chief Creative Officer: John PatroulisExecutive Creative Director: Joe MongogniaAssociate Creative Director/ Art Director: Lillian O’ConnorAssociate Creative Director/ Writer: Brett SimoneArt Director: Alyssa GaddisWriter: Abigail HoeflingerEVP, Global Account Director: Brian WestonSVP, Account Director: Ernesto JamesSVP, Global Account Director: Liz MenyAccount Supervisor: Emily ScheinSenior Account Executive: Lauren ScuttAssistant Account Executive: Hunter Mitchell-AdamsProject Manager: Morgan MarcBusiness Manager: Beverly BeachEXECUTIVE PRODUCTION: TownhouseEVP, Head of Integrated Production: James McPhersonSVP, Associate Head of Integrated Production: Tania SalterVP, Executive Producer: Katy HillIntegrated Producer: Samantha AlvaradoMusic Producer: Kurt Steinke, Leland DrakePRODUCTION COMPANY: Station FilmDirector: Chris BalmondManaging Partner: Stephen OrentExecutive Producer: Caroline GibneyProducer: Julie LeeDirector of Photography: Nigel BuckEditor: Alison Mao, Arcade EditMusic/Sound Design: Dante Desole & Justin Sloan, Townhouse StudiosColorist: Fergus McCall, The MillFinishing: The Mill
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