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H&M最新秋冬大片,尽显80年代卡拉OK风
案例简介:
H&M最新秋冬大片,尽显80年代卡拉OK风
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H&M最新秋冬大片,尽显80年代卡拉OK风
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H&M邀请到星级超模Naomi Campbell为最新秋冬时尚大片坐镇。整个TVC是80年代卡拉OK的风格,并且主题曲也用的是80年代的流行歌曲《Wham Rap!》。据悉,这支片子由Adam&Eve/DDB制作,在日本地区首发,在这周之内,也会在其他地区推广这支片子。 在这支片子中,模特们跟着背景音乐对着口型。整个片子的风格除了在现代东京的分文中融入了80年代复古风之外,更值得一提的就是片中的音乐。 这首《Wham Rap》是乔治·迈克尔(George Michael)和安德鲁·维治利(Andrew Ridgeley)的威猛乐队(WHAM)与1982年所创,是一首讲述述英国青年人中失业状况的歌曲。WHAM的GeorgeGeorge Michael在2016年年末在家中去世,因此,这支TVC也有向George Michael致敬的意义。同时超模Naomi Campbell也是George Michael的好友,曾出演过他的MV。 以下是《Wham Rap》的歌词 Wham Rap! Hey everybody take a look at me, I've got street credibility, I may not have a job, But I have a good time, With the boys that I meet "down on the line" Said, I - don't - need - you So you don't approve Who asked you to? Hey yeah Hey - jerk - you - work This guys' got better things to do Hell I ain't never gonna work, get down in the dirt I choose, to cruise Gonna live my life, sharp as a knife I've found my groove and I just can't lose A.1. style from head to toe Cool cat flash gonna let you know I'm a soul boy - I'm a dole boy Take pleasure in leisure, I believe in joy! Wham! Bam! I am! A man! Job or no job You can't tell me that I'm not Do! You! Enjoy what you do? If not, just stop! Don't stay there and rot! Party nights, and neon lights We hit the floors, we hit the heights Dancing shoes, and pretty girls Boys in leather kiss girls in pearls! Hot-damn! everybody, let's play! So they promised you a good job - no way! One, two, three, rap! C'mon everybody, don't need this crap! Wham! Bam! I am! A man! Job or no job You can't tell me that I'm not Do! You! Enjoy what you do? If not, just stop! Don't stay there and rot! If you're a pub man Or a club man Maybe a jet black guy with a hip hi-fi A white cool cat with a trilby hat Maybe leather and studs is where you're at Make the most of every day Don't let hard times stand in your way Give a wham give a bam but don't give a damn 'Cause the benefit gang are gonna pay! Now reach up high and touch your soul The boys from wham! will help you reach that goal It's gonna break your mama's heart (so sad) It's gonna break your daddy's heart (too bad) Throw the dice and take my advice 'Cause I know that you're smart Can you dig this thing? - yeah! Are you gonna get down? - yeah! Say wham! - wham! Say bam! - bam! Wham! Bam! I am! A man! Job or no job You can't tell me that I'm not Do! You! Enjoy what you do? If not, just stop! Don't stay there and rot! Wham! Bam! I am! A man! Job or no job You can't tell me that I'm not Do! You! Enjoy what you do? If not, just stop! Don't stay there and rot! Can be this fun - can be this fun I couldn't get down - down down Said one, two, three, rap, c'mon everybody Don't need this crap! Enjoy what you do? Everybody say wham! - wham! Say bam! - Bam! Everybody say wham! - wham! Say wham! bam! - wham! bam! Enjoy what you do?
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