2H04 with Kevin Costner

凯文 · 科斯特纳 2H04-当 TGV 加速时，好莱坞必须紧随其后

案例简介：当 TGV 加速时，好莱坞必须效仿。从 7月2日开始，你将能够从巴黎到波尔多只在 2h04 而不是 3h15。这是一项前所未有的技术成就，但也给旅行者带来了不便: 他们如何才能在旅行结束前完成电影？了解 TGV 的客户关系经理如何去好莱坞说服凯文 · 科斯特纳和电影业停止制作超过 2 小时的电影。这部电影由才华横溢的金 · 查邦执导，呈现了瓦莱里 · 杜科姆 (由卡米尔 · 卢解释)，准备征服好莱坞，试图说服国际电影精英缩短他们的电影。我是凯文 · 科斯特纳，奥斯卡®获奖演员和导演，因他的长篇电影而闻名 (与沃尔夫跳舞、保镖、 JFK 、罗宾汉……)，他们将不得不满足这个不寻常的要求。除了这部电影，该活动还包括 5月11日在数字频道播出的预告片。同时，Gaumont Cinemas 总部旁边展示了一个 174平方米的广告牌，在 cinemas，在 “银河守护者 2” 电影 (持续 2h18) 之前增加了一个特殊的免责声明警告观众，他们将要看的电影不能在巴黎和波尔多之间的 TGV 观看。一场新闻活动将最终完成这一活动，给 2017 届戛纳电影节主席佩德罗 · 阿尔莫多瓦尔一封公开信，请求他帮助游说好莱坞关注这一重大问题。

凯文 · 科斯特纳 2H04-当 TGV 加速时，好莱坞必须紧随其后

案例简介：WHEN THE TGV* SPEEDS UP, HOLLYWOOD MUST FOLLOW. Starting July 2nd, you will be able to travel from Paris to Bordeaux in only 2h04 rather than 3h15. A technological unprecedented achievement but also an inconvenience for travelers: how will they be able to finish their movies before the end of their trip? Discover how TGV’s Client Relationship Manager goes to Hollywood to convince Kevin Costner and the film industry to stop making movies longer than 2 hours. Directed by the talented Kim Chapiron, the film presents Valérie Ducombe (interpreted by Camille Lou), ready to conquer Hollywood to try and persuade the international cinema’s elite to shorten their movies. It’s Kevin Costner, Oscar® winning actor and director, widely known for his very long films (Dance with Wolfs, Bodyguard, JFK, Robin Hood…), who will have to make do with this unusual request. Apart from this film, the campaign also includes a trailer broadcasted on digital channels from May 11th. Simultaneously, a 174m2 billboard has been displayed next to Gaumont Cinemas Headquarters, and in cinemas, a special disclaimer has been added before the “Guardians of the Galaxy Vol.2” movie (which last 2h18) warning spectators that the movie they’re about to see can’t be watched in a TGV between Paris and Bordeaux. A press campaign will finally complete this activation, with an open letter to Pedro Almodóvar, the 2017 Cannes Film Festival President, asking for his help to lobby Hollywood about this major concern.