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不要使用雪佛兰
案例简介：雪佛兰要求留在家里 雪佛兰一直鼓励人们离开家去寻找新的道路，但是在这个关键时刻要求做相反的事情，因为有时候寻找新道路的最佳方法是不采取任何行动。不要离开家。不要使用你的雪佛兰。 这是该品牌的新活动，由WMcCann通过其独家客户服务部门Commonwealth // McCann创建。 通用汽车南美市场执行总监赫尔曼·马恩克 (Hermann Mahnke) 表示: “雪佛兰品牌一直激励着人们的自由，现在它反思了这一新时刻，并展示了数字化和经销商的网络远程体验在这一新常规中的重要性。” 该品牌还强调，他们的关系中心雪佛兰 (呼叫中心和数字频道) 和OnStar将继续正常出席，并将在所有必要的情况下为客户提供支持。
不要使用雪佛兰
案例简介：Chevrolet asks to stay home Chevrolet has always encouraged people to leave home and look for new roads, but at this crucial moment ask to do the opposite, because sometimes the best way to find new roads is to take none. Do not leave home. Do not use your Chevrolet. This is the brand's new campaign, created by WMcCann through its exclusive customer service division Commonwealth//McCann. "The Chevrolet brand has always motivated people's freedom, now it reflects upon this new moment and shows how digitalization and the dealer’s network remote experience will be important in this new routine", says Hermann Mahnke, GM Executive Director of Marketing for South America. The brand also reinforces that their Relationship Centers Chevrolet (call center and digital channels) and OnStar will continue to attend normally and will be at the entire disposal of the customers to support them in whatever is necessary.
Don't Use Chevrolet
案例简介：雪佛兰要求留在家里 雪佛兰一直鼓励人们离开家去寻找新的道路，但是在这个关键时刻要求做相反的事情，因为有时候寻找新道路的最佳方法是不采取任何行动。不要离开家。不要使用你的雪佛兰。 这是该品牌的新活动，由WMcCann通过其独家客户服务部门Commonwealth // McCann创建。 通用汽车南美市场执行总监赫尔曼·马恩克 (Hermann Mahnke) 表示: “雪佛兰品牌一直激励着人们的自由，现在它反思了这一新时刻，并展示了数字化和经销商的网络远程体验在这一新常规中的重要性。” 该品牌还强调，他们的关系中心雪佛兰 (呼叫中心和数字频道) 和OnStar将继续正常出席，并将在所有必要的情况下为客户提供支持。
Don't Use Chevrolet
案例简介：Chevrolet asks to stay home Chevrolet has always encouraged people to leave home and look for new roads, but at this crucial moment ask to do the opposite, because sometimes the best way to find new roads is to take none. Do not leave home. Do not use your Chevrolet. This is the brand's new campaign, created by WMcCann through its exclusive customer service division Commonwealth//McCann. "The Chevrolet brand has always motivated people's freedom, now it reflects upon this new moment and shows how digitalization and the dealer’s network remote experience will be important in this new routine", says Hermann Mahnke, GM Executive Director of Marketing for South America. The brand also reinforces that their Relationship Centers Chevrolet (call center and digital channels) and OnStar will continue to attend normally and will be at the entire disposal of the customers to support them in whatever is necessary.
不要使用雪佛兰
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Don't Use Chevrolet
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