Aldi has unveiled its latest UK TV advertising campaign, ‘Like Aldi’, which sees the supermarket update its popular ‘Like Brands, Only Cheaper’ campaign with a modern refresh, targeting shoppers unfamiliar with Aldi’s high-quality, great value product offering.Notably, the campaign sees the return of one of Aldi’s most loved stars, Jean, to living rooms across the country. The 91-year-old great-grandmother – who first became a TV sensation in 2011 after famously declaring her love of gin in an advert for the supermarket – reprises her starring role, once again declaring what she likes about shopping at Aldi.Staying true to the brand’s unique sense of humour and individual positioning, Aldi’s latest campaign – created by McCann and brought-to-life by Merman - quietly challenges the British public to re-evaluate their preconceptions of the brand, while reaffirming that its own labels match and exceed the quality of big brand alternatives to existing Aldi shoppers.CreditsClient Company: Aldi UKClient Name and Job Title: Sean McGinty, Marketing Director and Ian Lewis, Marketing Manager at Aldi UKCreative Agency: McCann UKExecutive Creative Director: Dave PriceCreative Director: Neil LancasterArt Director: Sean CareyCopy Writer: Conrad RobsonAgency Producer: Kal TankGlobal Head of Retail Strategy: Jamie PeateGroup Strategy Director: Darren HawkinsManaging Partner: Laura MckinlaySenior Account Director: Jane ColbeckAccount Manager: Cara HarcombeMedia Agency: UM ManchesterHead of Broadcast: Ed BurnsGroup Media Director: Guy BearsleyPost Production Company: FreefolkVFX: Andy CoppingEditing House: Marshall Street EditorsEditor: John MayesAudio Post Production: WaveSound Engineer: Parv ThindMusic Composers: Julian Velard and Gordon MinetteMusic Publisher: Adelphoi