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马拉松
案例简介：本田迪尔。Lisa Rubisch 纽约，纽约，2012年2月9日: 本田唱片公司 RPA 的 Lisa Rubisch 执导的本田 CRV 新活动, 描绘了年轻人完成工作，并把他们从各自的 “跳跃列表” 中划掉。在名为 “50 个州” 、 “奶奶” 和 “马拉松” 的广告中,二十岁和三十岁的年轻人使用多功能工具来实现各种雄心勃勃的生活目标。(根据 CRV microsite leaplist.honda.com 的说法，“leap list” 是一份个人清单，列出你想做的一切，然后再列出你必须做的一切。 该活动还包括印刷广告和在 Honda.com 上的出现，包括 Facebook 在内的社交媒体，一个竞赛，在美国广播公司的一集《单身汉》中 CR-V 的品牌整合, 数字广告和电影院的广告。 在精选市场的超级碗 XLVI 上播出的《五十个州》以访问所有 50 个州的年轻女性的快照为特色, 通过照片的背景和自由自在的旅行者穿的旅游 t恤来描绘美国的位置。“奶奶” 辛酸地跟随一个年轻人带着他的祖母去参观她出生的房子。一个女孩终于在 30 分钟内完成了她的第一次 “马拉松”，收到了她妈妈发来的祝贺语音短信。 关于公园图片 由执行制片人杰奎琳 · 凯尔曼 · 比斯比和著名电影制片人/电影摄影师兰斯 · 艾科德于 1998年创立, park Pictures 在发现和指导新的电影制作人才以及为所有项目注入大屏幕制作价值方面有着吉祥的记录。Park Pictures 通过让团队的所有成员参与创造性的问题解决，与机构和客户建立了强大的合作伙伴关系。 2010年3月，朴槿惠影业和导演约阿希姆凭借他们的短片《新房客》获得了奥斯卡奖。 公园影业推出首部专题节目《机器人与弗兰克》，由公园导演杰克 · 施雷耶执导，弗兰克 · 兰格拉、苏珊 · 萨兰登、詹姆斯 · 马斯登、丽芙 · 泰勒、杰里米 · 斯特朗和列夫 · 施里伯主演,在圣丹斯获得阿尔弗雷德 · 斯隆基金会电影奖，最近被索尼影业全球收购公司 (SPWA) 和塞缪尔 · 戈德温电影公司收购美国发行。
马拉松
案例简介：Honda dir. Lisa Rubisch New York, NY, February 9, 2012: A new campaign for Honda CRV directed by Park Pictures’ Lisa Rubisch out of RPA, Honda’s longstanding agency of record, depicts young people getting stuff done and crossing them off their respective ‘leap lists.” I n the commercials entitled “50 States”, “Grandma” and “Marathon”, twenty- and thirtysomethings use the versatile vehicle to achieve a variety of ambitious life goals. (According to CRV microsite leaplist.honda.com, a “leap list” is a personal checklist of everything you want to do before everything you have to do. The campaign also includes print advertisements and presence on Honda.com, social media including Facebook, a contest, a branded integration of the CR-V in an episode of “The Bachelor” on ABC, digital ads and ads in movie theaters. “Fifty States”, which aired on Super Bowl XLVI in select markets, features snap shots of young women who visit all 50 states, depicting American locations through the photos’ backdrops and the touristy tee shirts worn by the footloose travelers. “Grandma” poignantly follows a young man taking his grandmother to visit the house where she was born. A girl finally completes her first “Marathon” in the :30 of the same name, receiving a congratulatory voice text from her mom. About Park Pictures Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies and clients by engaging all members of its team in creative problem solving. In March 2010, Park Pictures and director Joachim Back won an Academy Award for their short film, The New Tenants. Park Pictures Features debut feature project, Robot & Frank, directed by Park director Jake Schreier and starring Frank Langella, Susan Sarandon, James Marsden, Liv Tyler, Jeremy Strong and Liev Schrieber, received the Alfred P. Sloan Foundation Film Prize at Sundance and has recently been picked up for U.S. distribution by Sony Pictures Worldwide Acquisitions (SPWA) and Samuel Goldwyn Films.
Marathon
案例简介：本田迪尔。Lisa Rubisch 纽约，纽约，2012年2月9日: 本田唱片公司 RPA 的 Lisa Rubisch 执导的本田 CRV 新活动, 描绘了年轻人完成工作，并把他们从各自的 “跳跃列表” 中划掉。在名为 “50 个州” 、 “奶奶” 和 “马拉松” 的广告中,二十岁和三十岁的年轻人使用多功能工具来实现各种雄心勃勃的生活目标。(根据 CRV microsite leaplist.honda.com 的说法，“leap list” 是一份个人清单，列出你想做的一切，然后再列出你必须做的一切。 该活动还包括印刷广告和在 Honda.com 上的出现，包括 Facebook 在内的社交媒体，一个竞赛，在美国广播公司的一集《单身汉》中 CR-V 的品牌整合, 数字广告和电影院的广告。 在精选市场的超级碗 XLVI 上播出的《五十个州》以访问所有 50 个州的年轻女性的快照为特色, 通过照片的背景和自由自在的旅行者穿的旅游 t恤来描绘美国的位置。“奶奶” 辛酸地跟随一个年轻人带着他的祖母去参观她出生的房子。一个女孩终于在 30 分钟内完成了她的第一次 “马拉松”，收到了她妈妈发来的祝贺语音短信。 关于公园图片 由执行制片人杰奎琳 · 凯尔曼 · 比斯比和著名电影制片人/电影摄影师兰斯 · 艾科德于 1998年创立, park Pictures 在发现和指导新的电影制作人才以及为所有项目注入大屏幕制作价值方面有着吉祥的记录。Park Pictures 通过让团队的所有成员参与创造性的问题解决，与机构和客户建立了强大的合作伙伴关系。 2010年3月，朴槿惠影业和导演约阿希姆凭借他们的短片《新房客》获得了奥斯卡奖。 公园影业推出首部专题节目《机器人与弗兰克》，由公园导演杰克 · 施雷耶执导，弗兰克 · 兰格拉、苏珊 · 萨兰登、詹姆斯 · 马斯登、丽芙 · 泰勒、杰里米 · 斯特朗和列夫 · 施里伯主演,在圣丹斯获得阿尔弗雷德 · 斯隆基金会电影奖，最近被索尼影业全球收购公司 (SPWA) 和塞缪尔 · 戈德温电影公司收购美国发行。
Marathon
案例简介：Honda dir. Lisa Rubisch New York, NY, February 9, 2012: A new campaign for Honda CRV directed by Park Pictures’ Lisa Rubisch out of RPA, Honda’s longstanding agency of record, depicts young people getting stuff done and crossing them off their respective ‘leap lists.” I n the commercials entitled “50 States”, “Grandma” and “Marathon”, twenty- and thirtysomethings use the versatile vehicle to achieve a variety of ambitious life goals. (According to CRV microsite leaplist.honda.com, a “leap list” is a personal checklist of everything you want to do before everything you have to do. The campaign also includes print advertisements and presence on Honda.com, social media including Facebook, a contest, a branded integration of the CR-V in an episode of “The Bachelor” on ABC, digital ads and ads in movie theaters. “Fifty States”, which aired on Super Bowl XLVI in select markets, features snap shots of young women who visit all 50 states, depicting American locations through the photos’ backdrops and the touristy tee shirts worn by the footloose travelers. “Grandma” poignantly follows a young man taking his grandmother to visit the house where she was born. A girl finally completes her first “Marathon” in the :30 of the same name, receiving a congratulatory voice text from her mom. About Park Pictures Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies and clients by engaging all members of its team in creative problem solving. In March 2010, Park Pictures and director Joachim Back won an Academy Award for their short film, The New Tenants. Park Pictures Features debut feature project, Robot & Frank, directed by Park director Jake Schreier and starring Frank Langella, Susan Sarandon, James Marsden, Liv Tyler, Jeremy Strong and Liev Schrieber, received the Alfred P. Sloan Foundation Film Prize at Sundance and has recently been picked up for U.S. distribution by Sony Pictures Worldwide Acquisitions (SPWA) and Samuel Goldwyn Films.
马拉松
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Marathon
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