本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
品尝美国-比您想象的要近
案例简介：名称Taste America-比您想象的要近品牌: Integral是总部位于保加利亚的美国工作和旅行的先驱机构之一。我们深入研究了Z世代的含义。这一代人通常被认为是精通技术和社交媒体的人。他们往往忽视街头的实体广告。其他相关特征包括他们喜欢旅行并且非常务实。文化洞察力认为美国离我们很远。实际上，这只是从保加利亚出发的12小时飞行。Idea & execution我们创建的印刷品显示了学生可以工作的城市以及附近潜在的吸引人的地方之一-开车离开。我们受到Google Maps UX设计的启发。我们做了大约800种不同的指纹。导航也具有以公里为单位的真实距离。通过这种方法，我们有信心达到目标受众，因为对他们来说，这是直观的。对于Z世代的学生来说，手里拿着智能手机是一件熟悉的事情，甚至是很自然的事情。所以我们把手机屏幕带到街上，直截了当地告诉他们: “嘿，离这里不远了。你会看到和体验一些东西。
品尝美国-比您想象的要近
案例简介：name Taste America — it’s closer than you think brand: Integral is one of the pioneering agencies for Work and Travel to the USA based in Bulgaria. insight We delved into what it means to be Generation Z. People from this generation are generally regarded as tech-savvy and social media-friendly. They tend to overlook physical advertising on the streets. Other relevant characteristics include that they enjoy traveling and are very pragmatic. cultural insight The perception is that the USA is very far away. In reality, it is just a 12h flight from Bulgaria. Idea & execution We created prints that show the cities where students could work and one of the potentially attractive places nearby — a car drive away. We were inspired by the Google Maps UX design. We did around 800 different prints. It is navigation that also has a real-life distance in kilometers. With this approach, we are confident in reaching the target audience because for them it feels intuitive. It is a familiar and even natural for Gen Z-aged students to have a smartphone in their hands. So we bring the phone screen to the street and tell them in a straightforward manner: “Hey it is not that far away. You will see and experience stuff.
Taste America - It's Closer Than You Think
案例简介：名称Taste America-比您想象的要近品牌: Integral是总部位于保加利亚的美国工作和旅行的先驱机构之一。我们深入研究了Z世代的含义。这一代人通常被认为是精通技术和社交媒体的人。他们往往忽视街头的实体广告。其他相关特征包括他们喜欢旅行并且非常务实。文化洞察力认为美国离我们很远。实际上，这只是从保加利亚出发的12小时飞行。Idea & execution我们创建的印刷品显示了学生可以工作的城市以及附近潜在的吸引人的地方之一-开车离开。我们受到Google Maps UX设计的启发。我们做了大约800种不同的指纹。导航也具有以公里为单位的真实距离。通过这种方法，我们有信心达到目标受众，因为对他们来说，这是直观的。对于Z世代的学生来说，手里拿着智能手机是一件熟悉的事情，甚至是很自然的事情。所以我们把手机屏幕带到街上，直截了当地告诉他们: “嘿，离这里不远了。你会看到和体验一些东西。
Taste America - It's Closer Than You Think
案例简介：name Taste America — it’s closer than you think brand: Integral is one of the pioneering agencies for Work and Travel to the USA based in Bulgaria. insight We delved into what it means to be Generation Z. People from this generation are generally regarded as tech-savvy and social media-friendly. They tend to overlook physical advertising on the streets. Other relevant characteristics include that they enjoy traveling and are very pragmatic. cultural insight The perception is that the USA is very far away. In reality, it is just a 12h flight from Bulgaria. Idea & execution We created prints that show the cities where students could work and one of the potentially attractive places nearby — a car drive away. We were inspired by the Google Maps UX design. We did around 800 different prints. It is navigation that also has a real-life distance in kilometers. With this approach, we are confident in reaching the target audience because for them it feels intuitive. It is a familiar and even natural for Gen Z-aged students to have a smartphone in their hands. So we bring the phone screen to the street and tell them in a straightforward manner: “Hey it is not that far away. You will see and experience stuff.
品尝美国-比您想象的要近
暂无简介
Taste America - It's Closer Than You Think
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
