Juan & Juan on Staying Close|短视频|广告营销案例【ADGuider广告指南】

胡安和胡安在附近

案例简介：Copacino + Fujikado 推出了一个品牌内容系列，用于装饰西北酒厂哥伦比亚佳洁士，Ste 的一部分。米歇尔葡萄酒庄园。“胡安 & 胡安葡萄酒” 由六个视频组成，庆祝生产一些世界上最受好评的葡萄酒的人的激情和奉献精神。该系列可以在 www.JuanandJuanonWine.com 观看，并得到哥伦比亚克雷斯特频道付费社交广告的支持。旨在将消费者带入哥伦比亚佳洁士的家中，并就葡萄酒进行诚实的对话, “胡安 & 胡安葡萄酒” 由哥伦比亚佳洁士的首席酿酒师胡安 · 穆尼奥斯-奥卡和庄园葡萄园经理胡安 · 乌里韦主演。这些视频故意不加修饰，没有 “傲慢的葡萄酒说话”，展示了胡安和胡安的现状: 迷人的葡萄酒爱好者，他们的信息是真实和翔实的。 Copacino + Fujikado 创意总监迈克 · 海沃德说: “当你亲自见到胡安和胡安时，你会立即感受到他们对哥伦比亚徽章的热情。”。“他们都是如此令人难以置信的平易近人和讨人喜欢，他们有这种伟大的阴阳之物。这是一个组合，使一些世界上最好的葡萄酒，我们认为这也将成为一个伟大的内容系列。" 胡安和胡安讨论了哥伦比亚峰顶酿酒和葡萄种植的独特方面，比如: 为什么拥有一个庄园葡萄园可以让他们以他们认为最好的方式种植葡萄, 但也要在正确的时间采摘葡萄: “靠近” · 当葡萄酒和葡萄取样发生时，为什么重要: “品尝” · 在酿酒过程中，如何通过重力移动葡萄酒是一个比真空抽吸技术更好的过程，以确保葡萄酒完美地捕捉葡萄中产生的味道和香味: “推拉” 什么使实验和嬉戏: “鸡蛋和郁金香” · 酒厂是如何通过保持小而发展的: “大和小” 如果葡萄酒不符合他们的标准，谁应该在哥伦比亚佳洁士受到责备: “借口” 哥伦比亚佳洁士高级营销经理基尔斯滕 · 埃利奥特说: “'胡安 & 胡安葡萄酒' 视频系列强调并加强了年复一年创造壮观葡萄酒所需的奉献精神和工艺。”。“在哥伦比亚佳洁士，我们相信有机会展示酿酒过程的双方，并为我们的消费者多年来逐渐了解和享受的产品展示真实的面孔。可以说，我们正在揭开面纱，将人们带进我们的酿酒厂，并将他们亲密地介绍给让这一切发生的人。" 通过对质量和一致性的坚定承诺，哥伦比亚佳洁士努力生产反映该地区丰富遗产并符合最高标准的优秀葡萄酒。广受好评的优质华盛顿葡萄酒是一种诚实、朴实的产品，由脚踏实地、双手参与生产。 Copacino + Fujikado 在 2013年被命名为广告时代的年度西北小代理，是西雅图领先的独立代理之一，并与 Ste 合作。米歇尔葡萄酒庄园自 2012年以来。该公司最近赢得了荷兰美国邮轮公司的品牌责任，增加了令人印象深刻的客户名单，包括许多标志性的西雅图品牌。

胡安和胡安在附近

案例简介：Copacino+Fujikado launched a branded content series for decorated Northwest winery Columbia Crest, part of Ste. Michelle Wine Estates. “Juan & Juan On Wine” consists of six videos celebrating the passion and dedication of the people who produce some of the most acclaimed wines in the world. The series can be viewed at www.JuanandJuanonWine.com and is supported by paid social advertising across Columbia Crest’s channels. Designed to bring consumers into Columbia Crest’s home and have an honest conversation about wine, “Juan & Juan on Wine” stars Columbia Crest’s Head Winemaker Juan Muñoz-Oca and Estate Vineyard Manager Juan Uribe. Intentionally unpolished and devoid of “snooty wine speak,” the videos show Juan and Juan as they are: charming wine folk whose message is truthful and informative. “When you meet Juan and Juan in person, you instantly feel their passion for Columbia Crest,” said Mike Hayward, Creative Director at Copacino+Fujikado. “They’re both so incredibly approachable and likable, and they have this great yin and yang thing going. It’s a combination that makes some of the best wines in the world, and we thought it would make a great content series too.” Juan and Juan discuss the unique facets of winemaking and grape growing at Columbia Crest, such as:· Why having an estate vineyard allows them to grow the grapes in the way they feel is best, but also to pick the grapes at the exact right time: “Staying Close” · When wine and grape sampling occurs and why it matters: “Tasting” · How moving wine via gravity during the wine-making process is a better process than vacuum-suction techniques to ensure the wine perfectly captures the flavors and aromas developed in their grapes: “Push & Pull” · What enables experimentation and playfulness: “Eggs & Tulips” · How the winery has grown by staying small: “Big & Small” · Who is to blame at Columbia Crest if the wine isn’t up to their standards: “Excuses” “The ‘Juan & Juan on Wine’ video series highlights and reinforces the dedication and craft required to create spectacular wines, year after year,” said Kirsten Elliot, Senior Marketing Manager, Columbia Crest. “At Columbia Crest, we believe there is an opportunity to showcase both sides of the winemaking process and put actual faces to the product our consumers have grown to know and enjoy over the years. We are lifting the veil, so to speak, by bringing people into our winery and intimately introducing them to the people who make it all happen.” Through an unwavering commitment to quality and consistency, Columbia Crest strives to produce outstanding wines that reflect the rich heritage of the region and meet the highest standards. The highly acclaimed, premium Washington wine is an honest, unpretentious product made by committed people with their feet on the ground and their hands in the process. Named Advertising Age’s Northwest Small Agency of the Year in 2013, Copacino+Fujikado is one of Seattle’s leading independent agencies and has worked with Ste. Michelle Wine Estates since 2012. The company recently won brand responsibilities for Holland America Cruise Lines, adding to an impressive client roster including a number of iconic Seattle brands.