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MANBOOBS4BOOBS
案例简介：很难让女性定期检查乳房来帮助预防乳腺癌。然而，他们每天平均检查手机 110 次。因此，我们决定以一种格式传播我们的信息，这种格式可以让我们在这些设备上使用社交平台来实现它。该活动基于一系列教程视频，每个视频都以一个即将进行乳房自我检查的女性开始。当她脱掉衬衫的时候，一个男人走进框架，她 “借用” 了他的乳房，以避免审查，并一步一步地清楚地展示了这种早期检测技术。
MANBOOBS4BOOBS
案例简介：It’s very hard to get women to regularly check their breasts to help prevent breast cancer. However, they do check their phones an average of 110 times a day. Therefore, we decided to spread our message in a format that would grant us visibility on these devices using social platforms to achieve it. The campaign is based on a series of tutorial videos that each begin with a woman about to perform a breast self-exam. By the moment she takes of her shirt a man steps into frame and she “borrows” his breasts to avoid censorship and demonstrate this early detection technique clearly step by step.
MANBOOBS4BOOBS
案例简介：很难让女性定期检查乳房来帮助预防乳腺癌。然而，他们每天平均检查手机 110 次。因此，我们决定以一种格式传播我们的信息，这种格式可以让我们在这些设备上使用社交平台来实现它。该活动基于一系列教程视频，每个视频都以一个即将进行乳房自我检查的女性开始。当她脱掉衬衫的时候，一个男人走进框架，她 “借用” 了他的乳房，以避免审查，并一步一步地清楚地展示了这种早期检测技术。
MANBOOBS4BOOBS
案例简介：It’s very hard to get women to regularly check their breasts to help prevent breast cancer. However, they do check their phones an average of 110 times a day. Therefore, we decided to spread our message in a format that would grant us visibility on these devices using social platforms to achieve it. The campaign is based on a series of tutorial videos that each begin with a woman about to perform a breast self-exam. By the moment she takes of her shirt a man steps into frame and she “borrows” his breasts to avoid censorship and demonstrate this early detection technique clearly step by step.
MANBOOBS4BOOBS
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