营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>
    Speed - O - Track短视频广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    速度-O 轨道

    案例简介:EntrySummary 在巴西,交通每年占用超过 40,000 人的生命。这些死亡中有许多是由于超速行驶造成的。道路特许经营公司 Arteris 想与司机的这种危险习惯作斗争。问题是,他们中没有人喜欢听到提到事故和死亡的信息。 ScriptInEnglish V/O: Speed-o-Track,如果你超过速度限制,它会加快歌曲的速度。它像这样工作。驱动程序开始在 Spotify 上收听带有预先授权歌曲的预选播放列表。当你在路上超过限速时,这首歌就会发生这种情况.(SFX: 摇滚歌曲开始正常,然后听起来像是在快速转发) 司机减速,回到极限。音乐也变慢,并恢复到正常速度。 (SFX: 摇滚歌曲听起来像是被快速转发,然后恢复到正常速度) V/O: 现在音乐可以帮助拯救生命。 简要解释 没有一个司机喜欢听到谈论事故和死亡的信息。但是每个司机都喜欢边开车边听音乐。大多数人在智能手机上听播放列表。这就是创造速度轨道的想法是如何产生的。一个应用程序,使用 Spotify 上的人的音乐来显示道路上的速度限制。工作原理: 登录该应用程序时,它会自动访问 Spotify 上用户的歌曲,并使用谷歌地图上的数据来识别道路限速。当司机超过限速时,当时播放的歌曲也会加速,只有当汽车再次在限速范围内时,才会回到正常节奏。

    速度-O 轨道

    案例简介:EntrySummary In Brazil, traffic takes over 40 thousand lives each year. Many of these deaths are due to speeding. Arteris, the road concession company, wanted to fight this dangerous habit that drivers have. The problem is that none of them like to hear messages that mention accidents and deaths. ScriptInEnglish V/O: Speed-o-Track, the app that speeds up the songs if you exceed the speed limit.It works like this. The driver starts listening to a pre-selected playlist on Spotify with pre-authorized songs. When you exceed the speed limit on the road, this is what happens to the song...(SFX: Rock song starts as normal, then sounds like it's being fast-forwarded)The driver slows down, and goes back to the limit. The music also slows down, and returns to normal speed.(SFX: Rock song sounds like it's being fast-forwarded, then returns to normal speed)V/O: Now music can help save lives. BriefExplanation No driver likes to hear messages that talk about accidents and deaths. But every driver likes to listen to music while driving. The majority listens to playlists on their smartphones. This is how the idea for creating Speed-o-Track came around. An app that uses the person’s music on Spotify to show the speed limit on roads. How it works : when logging in to the app, it automatically accesses the user’s songs on Spotify and uses data from Google Maps to identify the speed limit on roads. When the driver is over the speed limit, the song playing at that moment also speeds up and only goes back to its normal rhythm when the car is once more within the speed limit.

    Speed - O - Track

    案例简介:EntrySummary 在巴西,交通每年占用超过 40,000 人的生命。这些死亡中有许多是由于超速行驶造成的。道路特许经营公司 Arteris 想与司机的这种危险习惯作斗争。问题是,他们中没有人喜欢听到提到事故和死亡的信息。 ScriptInEnglish V/O: Speed-o-Track,如果你超过速度限制,它会加快歌曲的速度。它像这样工作。驱动程序开始在 Spotify 上收听带有预先授权歌曲的预选播放列表。当你在路上超过限速时,这首歌就会发生这种情况.(SFX: 摇滚歌曲开始正常,然后听起来像是在快速转发) 司机减速,回到极限。音乐也变慢,并恢复到正常速度。 (SFX: 摇滚歌曲听起来像是被快速转发,然后恢复到正常速度) V/O: 现在音乐可以帮助拯救生命。 简要解释 没有一个司机喜欢听到谈论事故和死亡的信息。但是每个司机都喜欢边开车边听音乐。大多数人在智能手机上听播放列表。这就是创造速度轨道的想法是如何产生的。一个应用程序,使用 Spotify 上的人的音乐来显示道路上的速度限制。工作原理: 登录该应用程序时,它会自动访问 Spotify 上用户的歌曲,并使用谷歌地图上的数据来识别道路限速。当司机超过限速时,当时播放的歌曲也会加速,只有当汽车再次在限速范围内时,才会回到正常节奏。

    Speed - O - Track

    案例简介:EntrySummary In Brazil, traffic takes over 40 thousand lives each year. Many of these deaths are due to speeding. Arteris, the road concession company, wanted to fight this dangerous habit that drivers have. The problem is that none of them like to hear messages that mention accidents and deaths. ScriptInEnglish V/O: Speed-o-Track, the app that speeds up the songs if you exceed the speed limit.It works like this. The driver starts listening to a pre-selected playlist on Spotify with pre-authorized songs. When you exceed the speed limit on the road, this is what happens to the song...(SFX: Rock song starts as normal, then sounds like it's being fast-forwarded)The driver slows down, and goes back to the limit. The music also slows down, and returns to normal speed.(SFX: Rock song sounds like it's being fast-forwarded, then returns to normal speed)V/O: Now music can help save lives. BriefExplanation No driver likes to hear messages that talk about accidents and deaths. But every driver likes to listen to music while driving. The majority listens to playlists on their smartphones. This is how the idea for creating Speed-o-Track came around. An app that uses the person’s music on Spotify to show the speed limit on roads. How it works : when logging in to the app, it automatically accesses the user’s songs on Spotify and uses data from Google Maps to identify the speed limit on roads. When the driver is over the speed limit, the song playing at that moment also speeds up and only goes back to its normal rhythm when the car is once more within the speed limit.

    速度-O 轨道

    暂无简介

    Speed - O - Track

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: 电通 (巴西 圣保罗) 制作公司: 电通

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入