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速度-O 轨道
案例简介:EntrySummary 在巴西,交通每年占用超过 40,000 人的生命。这些死亡中有许多是由于超速行驶造成的。道路特许经营公司 Arteris 想与司机的这种危险习惯作斗争。问题是,他们中没有人喜欢听到提到事故和死亡的信息。 ScriptInEnglish V/O: Speed-o-Track,如果你超过速度限制,它会加快歌曲的速度。它像这样工作。驱动程序开始在 Spotify 上收听带有预先授权歌曲的预选播放列表。当你在路上超过限速时,这首歌就会发生这种情况.(SFX: 摇滚歌曲开始正常,然后听起来像是在快速转发) 司机减速,回到极限。音乐也变慢,并恢复到正常速度。 (SFX: 摇滚歌曲听起来像是被快速转发,然后恢复到正常速度) V/O: 现在音乐可以帮助拯救生命。 简要解释 没有一个司机喜欢听到谈论事故和死亡的信息。但是每个司机都喜欢边开车边听音乐。大多数人在智能手机上听播放列表。这就是创造速度轨道的想法是如何产生的。一个应用程序,使用 Spotify 上的人的音乐来显示道路上的速度限制。工作原理: 登录该应用程序时,它会自动访问 Spotify 上用户的歌曲,并使用谷歌地图上的数据来识别道路限速。当司机超过限速时,当时播放的歌曲也会加速,只有当汽车再次在限速范围内时,才会回到正常节奏。
速度-O 轨道
案例简介:EntrySummary In Brazil, traffic takes over 40 thousand lives each year. Many of these deaths are due to speeding. Arteris, the road concession company, wanted to fight this dangerous habit that drivers have. The problem is that none of them like to hear messages that mention accidents and deaths. ScriptInEnglish V/O: Speed-o-Track, the app that speeds up the songs if you exceed the speed limit.It works like this. The driver starts listening to a pre-selected playlist on Spotify with pre-authorized songs. When you exceed the speed limit on the road, this is what happens to the song...(SFX: Rock song starts as normal, then sounds like it's being fast-forwarded)The driver slows down, and goes back to the limit. The music also slows down, and returns to normal speed.(SFX: Rock song sounds like it's being fast-forwarded, then returns to normal speed)V/O: Now music can help save lives. BriefExplanation No driver likes to hear messages that talk about accidents and deaths. But every driver likes to listen to music while driving. The majority listens to playlists on their smartphones. This is how the idea for creating Speed-o-Track came around. An app that uses the person’s music on Spotify to show the speed limit on roads. How it works : when logging in to the app, it automatically accesses the user’s songs on Spotify and uses data from Google Maps to identify the speed limit on roads. When the driver is over the speed limit, the song playing at that moment also speeds up and only goes back to its normal rhythm when the car is once more within the speed limit.
Speed - O - Track
案例简介:EntrySummary 在巴西,交通每年占用超过 40,000 人的生命。这些死亡中有许多是由于超速行驶造成的。道路特许经营公司 Arteris 想与司机的这种危险习惯作斗争。问题是,他们中没有人喜欢听到提到事故和死亡的信息。 ScriptInEnglish V/O: Speed-o-Track,如果你超过速度限制,它会加快歌曲的速度。它像这样工作。驱动程序开始在 Spotify 上收听带有预先授权歌曲的预选播放列表。当你在路上超过限速时,这首歌就会发生这种情况.(SFX: 摇滚歌曲开始正常,然后听起来像是在快速转发) 司机减速,回到极限。音乐也变慢,并恢复到正常速度。 (SFX: 摇滚歌曲听起来像是被快速转发,然后恢复到正常速度) V/O: 现在音乐可以帮助拯救生命。 简要解释 没有一个司机喜欢听到谈论事故和死亡的信息。但是每个司机都喜欢边开车边听音乐。大多数人在智能手机上听播放列表。这就是创造速度轨道的想法是如何产生的。一个应用程序,使用 Spotify 上的人的音乐来显示道路上的速度限制。工作原理: 登录该应用程序时,它会自动访问 Spotify 上用户的歌曲,并使用谷歌地图上的数据来识别道路限速。当司机超过限速时,当时播放的歌曲也会加速,只有当汽车再次在限速范围内时,才会回到正常节奏。
Speed - O - Track
案例简介:EntrySummary In Brazil, traffic takes over 40 thousand lives each year. Many of these deaths are due to speeding. Arteris, the road concession company, wanted to fight this dangerous habit that drivers have. The problem is that none of them like to hear messages that mention accidents and deaths. ScriptInEnglish V/O: Speed-o-Track, the app that speeds up the songs if you exceed the speed limit.It works like this. The driver starts listening to a pre-selected playlist on Spotify with pre-authorized songs. When you exceed the speed limit on the road, this is what happens to the song...(SFX: Rock song starts as normal, then sounds like it's being fast-forwarded)The driver slows down, and goes back to the limit. The music also slows down, and returns to normal speed.(SFX: Rock song sounds like it's being fast-forwarded, then returns to normal speed)V/O: Now music can help save lives. BriefExplanation No driver likes to hear messages that talk about accidents and deaths. But every driver likes to listen to music while driving. The majority listens to playlists on their smartphones. This is how the idea for creating Speed-o-Track came around. An app that uses the person’s music on Spotify to show the speed limit on roads. How it works : when logging in to the app, it automatically accesses the user’s songs on Spotify and uses data from Google Maps to identify the speed limit on roads. When the driver is over the speed limit, the song playing at that moment also speeds up and only goes back to its normal rhythm when the car is once more within the speed limit.
速度-O 轨道
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Speed - O - Track
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