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Attraction_2
案例简介:吸引力是法国卫生部委托制作的反吸烟互动动画,旨在提高人们对烟草公司操纵当今年轻人的认识。由于法国是日本动画的世界第二大市场,吸引力用一种熟悉的声音对法国青少年说话,而不是一种傲慢或严厉的政府沟通。为了满足在动漫中长大的青少年的期望,我们与《动漫》的导演和臭名昭著的电影《 akira 》的动画导演森本幸司合作。
Attraction_2
案例简介:Attraction is an anti-smoking interactive anime commissioned by the French Ministry of Health to raise awareness about tobacco companies manipulating today's youth. As France is the second largest market in the world for Japanese animation, Attraction speaks in a familiar voice to French adolescents, without being a patronising or stern government communication. To meet the expectations of teens who grew up with anime, we worked with Koji Morimoto, director of 'The Animatrix' and animation director of the infamous film 'Akira'.
Attraction_2
案例简介:吸引力是法国卫生部委托制作的反吸烟互动动画,旨在提高人们对烟草公司操纵当今年轻人的认识。由于法国是日本动画的世界第二大市场,吸引力用一种熟悉的声音对法国青少年说话,而不是一种傲慢或严厉的政府沟通。为了满足在动漫中长大的青少年的期望,我们与《动漫》的导演和臭名昭著的电影《 akira 》的动画导演森本幸司合作。
Attraction_2
案例简介:Attraction is an anti-smoking interactive anime commissioned by the French Ministry of Health to raise awareness about tobacco companies manipulating today's youth. As France is the second largest market in the world for Japanese animation, Attraction speaks in a familiar voice to French adolescents, without being a patronising or stern government communication. To meet the expectations of teens who grew up with anime, we worked with Koji Morimoto, director of 'The Animatrix' and animation director of the infamous film 'Akira'.
Attraction_2
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Attraction_2
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基本信息
- 广告战役: #Anti-Tobacco Campaign-推广与活动-cf34#
- 广告品牌: Anti-Tobacco Campaign
- 发布日期: 2000
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 短视频
- 广告语言: 法语
- 媒介平台: 网络
- 获得奖项:
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