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阿迪达斯解码海报 UB19
案例简介:阿迪达斯 UB19 解码海报是一个高度触觉的海报系列,旨在展示阿迪达斯的新 UltraBOOST19 作为高性能跑鞋。超越矢量图形和运动摄影的类别规范,我们挖掘了产品设计团队研讨会的优势。这个想法是为了解码设计过程,展示不懈的思考和创造性的实验,创造了阿迪达斯有史以来最先进的跑鞋。展示扭曲、殴打的原型和 maquetes,大多数人会认为是垃圾,直接面对类别惯例,以真实、人性化的方式吸引真正的跑步者。
阿迪达斯解码海报 UB19
案例简介:adidas UB19 Decode Posters is a highly tactile poster series created to present adidas’ new UltraBOOST19 as a high performance running shoe. Looking beyond category norms of vector graphics and sports photography, we mined the bounty of the product design team’s workshop. The idea was to decode the design process and show the tireless thinking and creative experimentation that went into creating adidas’ most advanced running shoe ever. Presenting the warped, beaten prototypes and maquetes, which most people would consider garbage, flew directly in the face of category conventions, appealing to real runners in an authentic, human way.
adidas Decode Posters UB19
案例简介:阿迪达斯 UB19 解码海报是一个高度触觉的海报系列,旨在展示阿迪达斯的新 UltraBOOST19 作为高性能跑鞋。超越矢量图形和运动摄影的类别规范,我们挖掘了产品设计团队研讨会的优势。这个想法是为了解码设计过程,展示不懈的思考和创造性的实验,创造了阿迪达斯有史以来最先进的跑鞋。展示扭曲、殴打的原型和 maquetes,大多数人会认为是垃圾,直接面对类别惯例,以真实、人性化的方式吸引真正的跑步者。
adidas Decode Posters UB19
案例简介:adidas UB19 Decode Posters is a highly tactile poster series created to present adidas’ new UltraBOOST19 as a high performance running shoe. Looking beyond category norms of vector graphics and sports photography, we mined the bounty of the product design team’s workshop. The idea was to decode the design process and show the tireless thinking and creative experimentation that went into creating adidas’ most advanced running shoe ever. Presenting the warped, beaten prototypes and maquetes, which most people would consider garbage, flew directly in the face of category conventions, appealing to real runners in an authentic, human way.
阿迪达斯解码海报 UB19
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adidas Decode Posters UB19
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