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是时候改变观点了
案例简介:在国际妇女节-3月8日-Terre des Hommes在意大利举办了第一个小型户外运动,邀请市民从不同的角度看待城市中的古迹: 女性,重新发起请愿书,为遭受暴力侵害的女孩建造雕像,环顾四周: 在米兰,与意大利大部分地区一样,几乎每个雕像都是献给男性的。然而,历史上充满了值得拥有自己纪念碑的女性。从字面上看,Terre des Hommes提出了一个新的视角: 3个装置,3个特殊的广告牌放置在米兰的3个正方形中,这使观看者 (由于有了视角) 可以用女性替代品在视觉上 “替换” 当前的雕像。意大利Acne为Terre des Hommes制作的户外广告,类别为: 公共利益,非政府组织。
是时候改变观点了
案例简介:On International Women's Day – 8 March – Terre des Hommes presents in Italy the first mini outdoor campaign that invites citizens to look at the monuments in their cities from a different point of view: the female one, relaunching a petition to build a statue dedicated to girls who have been victims of violence Just look around: in Milan, as in most of Italy, almost every statue is dedicated to a male figure. And yet, history is full of women who deserve their own monument. Terre des Hommes brings out a new perspective, literally: 3 installations, 3 special billboards placed in 3 squares in Milan that allow the viewer - thanks to perspective - to visually "replace" the current statues with a female alternative. Outdoor advertisement created by Acne, Italy for Terre des Hommes, within the category: Public Interest, NGO.
It's time to change perspective
案例简介:在国际妇女节-3月8日-Terre des Hommes在意大利举办了第一个小型户外运动,邀请市民从不同的角度看待城市中的古迹: 女性,重新发起请愿书,为遭受暴力侵害的女孩建造雕像,环顾四周: 在米兰,与意大利大部分地区一样,几乎每个雕像都是献给男性的。然而,历史上充满了值得拥有自己纪念碑的女性。从字面上看,Terre des Hommes提出了一个新的视角: 3个装置,3个特殊的广告牌放置在米兰的3个正方形中,这使观看者 (由于有了视角) 可以用女性替代品在视觉上 “替换” 当前的雕像。意大利Acne为Terre des Hommes制作的户外广告,类别为: 公共利益,非政府组织。
It's time to change perspective
案例简介:On International Women's Day – 8 March – Terre des Hommes presents in Italy the first mini outdoor campaign that invites citizens to look at the monuments in their cities from a different point of view: the female one, relaunching a petition to build a statue dedicated to girls who have been victims of violence Just look around: in Milan, as in most of Italy, almost every statue is dedicated to a male figure. And yet, history is full of women who deserve their own monument. Terre des Hommes brings out a new perspective, literally: 3 installations, 3 special billboards placed in 3 squares in Milan that allow the viewer - thanks to perspective - to visually "replace" the current statues with a female alternative. Outdoor advertisement created by Acne, Italy for Terre des Hommes, within the category: Public Interest, NGO.
是时候改变观点了
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It's time to change perspective
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