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外星人
案例简介：FCB New York 执行了迄今为止最大的广告之一，为美国铁路公司推出了一个名为 “打破旅行现状” 的两部分活动平台，突出了与航空和汽车旅行相关的挫折, 并导致消费者重新考虑他们的旅行选择。自成立以来，该活动旨在向消费者提供美铁旅行如何缓解航空和汽车旅行的通常痛点的见解，如行李和座位限制、有限的蜂窝和 wi-fi 接入, 和交通，举几个例子。整合的多平台活动包括数字、广播和户外广告，并有望成为该品牌的长期运营平台。
外星人
案例简介：Executing one of the biggest ad reveals to date, FCB New York launches a two-part campaign platform for Amtrak entitled “Break the Travel Quo,” highlighting the frustrations associated with air and car travel, and causing consumers to rethink their travel options. From its inception, the campaign set out to offer consumers insight on how Amtrak travel alleviates the usual pain points of air and car travel, such as baggage and seating restrictions, limited cellular and Wi-Fi access, and traffic, to name a few. The integrated multi-platform campaign includes digital, radio and outdoor advertising, and stands to be a long-running platform for the brand.
Alien
案例简介：FCB New York 执行了迄今为止最大的广告之一，为美国铁路公司推出了一个名为 “打破旅行现状” 的两部分活动平台，突出了与航空和汽车旅行相关的挫折, 并导致消费者重新考虑他们的旅行选择。自成立以来，该活动旨在向消费者提供美铁旅行如何缓解航空和汽车旅行的通常痛点的见解，如行李和座位限制、有限的蜂窝和 wi-fi 接入, 和交通，举几个例子。整合的多平台活动包括数字、广播和户外广告，并有望成为该品牌的长期运营平台。
Alien
案例简介：Executing one of the biggest ad reveals to date, FCB New York launches a two-part campaign platform for Amtrak entitled “Break the Travel Quo,” highlighting the frustrations associated with air and car travel, and causing consumers to rethink their travel options. From its inception, the campaign set out to offer consumers insight on how Amtrak travel alleviates the usual pain points of air and car travel, such as baggage and seating restrictions, limited cellular and Wi-Fi access, and traffic, to name a few. The integrated multi-platform campaign includes digital, radio and outdoor advertising, and stands to be a long-running platform for the brand.
外星人
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Alien
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