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麦当劳: 太空人Stu
案例简介：
麦当劳: 太空人Stu
案例简介：
McDonald's: Spaceman Stu
案例简介：
McDonald's: Spaceman Stu
案例简介：
麦当劳: 太空人Stu
暂无简介
McDonald's: Spaceman Stu
暂无简介
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案例详情
Spaceman Stu is set in an illustrated universe of a child's vivid imagination; a stylized and slightly disproportionate world in which fantastical stars hover around the characters and gravity works selectively. The spot stars a character that hovers impossibly over the globe and inside of a McDonald's, smiling as he enjoys his Happy Meal. His large head and helmet, short arms, and odd body proportions created a physical makeup that rendered certain actions impossible and presented difficulties in making the character look comfortable. Kompost used creative problem solving - like cropping in very tight whenever the character's hands interacted with the helmet - to circumvent the awkward movements. Kompost drew the character's mouth in cell animation and later projected onto the 3D geometry, a process that took extensive back- and-forth internal coordination.
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