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案例简介：安静的人给查尔斯 · 施瓦布权力 准备、设置、交易 -- 用查尔斯 · 施瓦布的新工具进入金融市场是多么容易。高端创意集体 QuietMan 最近与 Euro RSCG 合作进行了一场多点运动，展示了交易者利用 Schwab 的分析和信息资源攻击市场。QuietMan CD 安东尼 · 费拉拉和 EP 凯里 · 加蒂扬领导了一个团队，在这项努力中交付了冠军和图形工作。 QuietMan 团队总共完成了两个查尔斯 · 施瓦布战役的四个: 60 个名额。三个现货活跃交易者活动描述了在家的交易者，因为他们使用活跃交易者在线工具集，而 OptionsXpress 的另一个现货在繁忙的办公室环境中跟随经纪人。每个视频都突出了 Charles Schwab 的顶级数据分析工具和专家远程团队，使用户能够在国内和国际市场执行一系列令人眼花缭乱的金融交易。 费拉拉说: “漂浮的环境图形是主角头脑的产物，以反映他思想本质的方式组织起来。”。“浮动图形的数量是我们必须时刻注意的，因为我们不希望产品过于复杂或不可接近。我们的方法清晰地展示了信息，这样观众就可以欣赏这些产品的可定制性以及它们对大量数据的简化程度。" 这场运动遵循了施瓦布之前的努力，他们要求 QuietMan 制定一套与早期景点一致的图形指南。该工作室与 EuroRSCG 的广告密切合作，在不影响活动连续性的情况下发展外观。工作室深入他们的工具箱，在 Illustrator 和 Photoshop 上再现所有屏幕内的内容，在 PFTrack 中跟踪场景，在 After Effects 中制作屏幕动画，在 XSI 中创建 3D 元素, 并在火焰中击倒最终的复合材料。
全球
案例简介：QUIETMAN POWERS UP CHARLES SCHWAB Ready, set, trade - that's how easy it is to plunge into the financial markets with new tools from Charles Schwab. High-end creative collective QuietMan recently teamed up with Euro RSCG on a multi-spot campaign showing traders attacking the markets with Schwab's battery of analytical and informational resources. QuietMan CD Anthony Ferrara and EP Carey Gattyan led a team that delivered title and graphics work on the effort. The QuietMan team completed a total of four :60 spots for two Charles Schwab campaigns. The three spot Active Trader campaign profiles traders at home as they use the Active Trader online toolset, while an additional spot for OptionsXpress follows brokers in a bustling office setting. Each video highlights Charles Schwab's top-of-the-line data analysis tools and expert remote team, enabling users to execute a dazzling array of financial trades in domestic and international markets. "The floating environmental graphics are a product of the main character's mind, organizing themselves in ways that reflect the nature of his thoughts," stated Ferrara. "The quantity of floating graphics was something we had to always be mindful of, as we didn't want the products to come off as overly complex or unapproachable. Our approach cleanly lays out the information so that viewers can appreciate how customizable these products are and how well they simplify large quantities of data." The campaign follows a previous effort by Schwab, and they asked QuietMan to hew to a set of graphical guidelines that would be consistent with the earlier spots. The studio worked closely with the ADs at EuroRSCG - an agency they have teamed up with many times in the past - to evolve the look without compromising the continuity of the campaign. The studio reached deep into their toolbox on the effort, recreating all in-screen content on Illustrator and Photoshop, tracking scenes in PFTrack, animating screens in After Effects, creating 3D elements in XSI, and knocking out the final composite in Flame.
Global
案例简介：安静的人给查尔斯 · 施瓦布权力 准备、设置、交易 -- 用查尔斯 · 施瓦布的新工具进入金融市场是多么容易。高端创意集体 QuietMan 最近与 Euro RSCG 合作进行了一场多点运动，展示了交易者利用 Schwab 的分析和信息资源攻击市场。QuietMan CD 安东尼 · 费拉拉和 EP 凯里 · 加蒂扬领导了一个团队，在这项努力中交付了冠军和图形工作。 QuietMan 团队总共完成了两个查尔斯 · 施瓦布战役的四个: 60 个名额。三个现货活跃交易者活动描述了在家的交易者，因为他们使用活跃交易者在线工具集，而 OptionsXpress 的另一个现货在繁忙的办公室环境中跟随经纪人。每个视频都突出了 Charles Schwab 的顶级数据分析工具和专家远程团队，使用户能够在国内和国际市场执行一系列令人眼花缭乱的金融交易。 费拉拉说: “漂浮的环境图形是主角头脑的产物，以反映他思想本质的方式组织起来。”。“浮动图形的数量是我们必须时刻注意的，因为我们不希望产品过于复杂或不可接近。我们的方法清晰地展示了信息，这样观众就可以欣赏这些产品的可定制性以及它们对大量数据的简化程度。" 这场运动遵循了施瓦布之前的努力，他们要求 QuietMan 制定一套与早期景点一致的图形指南。该工作室与 EuroRSCG 的广告密切合作，在不影响活动连续性的情况下发展外观。工作室深入他们的工具箱，在 Illustrator 和 Photoshop 上再现所有屏幕内的内容，在 PFTrack 中跟踪场景，在 After Effects 中制作屏幕动画，在 XSI 中创建 3D 元素, 并在火焰中击倒最终的复合材料。
Global
案例简介：QUIETMAN POWERS UP CHARLES SCHWAB Ready, set, trade - that's how easy it is to plunge into the financial markets with new tools from Charles Schwab. High-end creative collective QuietMan recently teamed up with Euro RSCG on a multi-spot campaign showing traders attacking the markets with Schwab's battery of analytical and informational resources. QuietMan CD Anthony Ferrara and EP Carey Gattyan led a team that delivered title and graphics work on the effort. The QuietMan team completed a total of four :60 spots for two Charles Schwab campaigns. The three spot Active Trader campaign profiles traders at home as they use the Active Trader online toolset, while an additional spot for OptionsXpress follows brokers in a bustling office setting. Each video highlights Charles Schwab's top-of-the-line data analysis tools and expert remote team, enabling users to execute a dazzling array of financial trades in domestic and international markets. "The floating environmental graphics are a product of the main character's mind, organizing themselves in ways that reflect the nature of his thoughts," stated Ferrara. "The quantity of floating graphics was something we had to always be mindful of, as we didn't want the products to come off as overly complex or unapproachable. Our approach cleanly lays out the information so that viewers can appreciate how customizable these products are and how well they simplify large quantities of data." The campaign follows a previous effort by Schwab, and they asked QuietMan to hew to a set of graphical guidelines that would be consistent with the earlier spots. The studio worked closely with the ADs at EuroRSCG - an agency they have teamed up with many times in the past - to evolve the look without compromising the continuity of the campaign. The studio reached deep into their toolbox on the effort, recreating all in-screen content on Illustrator and Photoshop, tracking scenes in PFTrack, animating screens in After Effects, creating 3D elements in XSI, and knocking out the final composite in Flame.
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基本信息
- 广告战役： #Charles Schwab-影视-3463#
- 广告品牌： Charles Schwab
- 发布日期： 2012-07-01
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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