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壳牌 V 动力赛车
案例简介:新的壳牌 V-Power 赛车并不简单,你可以找到的最强大的汽油基本上是最好的无铅汽油,它的存在! 因为壳牌 V-Power 赛车是在法拉利一级方程式车队的 (帮助) 合作下创建的, 它不仅仅是一种顶级燃料 (我们带给你的)整个欧洲的总结研究表明,消费者认为他们放在汽车油箱里的东西基本上是一样的,不管泵手柄上的品牌如何。壳牌已经能够说服三个国家的司机购买一种比普通汽油高 34% 的燃料, 同时在所有驱动因素中建立市场领先的质量和创新感知。通信计划带来了这个产品的生活与 pure 纯马力的概念。
壳牌 V 动力赛车
案例简介:The new Shell V-Power Racing is not simply, the most powerful petrol you can findIt is basically the best unleaded petrol, which exists!And because Shell V-Power Racing was created with the (help) co-operation of the racing team of Formula 1 of Ferrari, it is not simply a top fuel(that we bring to you )SUMMARYResearch across Europe has shown that consumers believe what they put in their car fuel tank is essentially the same irrespective of the brand on the pump handle. Shell has been able to convince drivers in three countries to buy a fuel that costs up to 34% more than regular petrol for their car, while building a market leading perception of quality and innovation among all drivers. The communication plans brought this product to life with the concept of Pure Horsepower.
Shell V-Power Racing
案例简介:新的壳牌 V-Power 赛车并不简单,你可以找到的最强大的汽油基本上是最好的无铅汽油,它的存在! 因为壳牌 V-Power 赛车是在法拉利一级方程式车队的 (帮助) 合作下创建的, 它不仅仅是一种顶级燃料 (我们带给你的)整个欧洲的总结研究表明,消费者认为他们放在汽车油箱里的东西基本上是一样的,不管泵手柄上的品牌如何。壳牌已经能够说服三个国家的司机购买一种比普通汽油高 34% 的燃料, 同时在所有驱动因素中建立市场领先的质量和创新感知。通信计划带来了这个产品的生活与 pure 纯马力的概念。
Shell V-Power Racing
案例简介:The new Shell V-Power Racing is not simply, the most powerful petrol you can findIt is basically the best unleaded petrol, which exists!And because Shell V-Power Racing was created with the (help) co-operation of the racing team of Formula 1 of Ferrari, it is not simply a top fuel(that we bring to you )SUMMARYResearch across Europe has shown that consumers believe what they put in their car fuel tank is essentially the same irrespective of the brand on the pump handle. Shell has been able to convince drivers in three countries to buy a fuel that costs up to 34% more than regular petrol for their car, while building a market leading perception of quality and innovation among all drivers. The communication plans brought this product to life with the concept of Pure Horsepower.
壳牌 V 动力赛车
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Shell V-Power Racing
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基本信息
- 广告战役: #Horse Power -ae66#
- 广告品牌: 壳牌
- 发布日期: 2003-09-01
- 行业领域: 汽配/车品 , 汽车/工具
- 媒体类别: 音频
- 广告语言: 英语
- 媒介平台: 网络
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