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满月
案例简介:林肯航海家。他们的新免提功能称为ActiveGlide,对于一个希望吸引年轻买家的品牌来说是相当先进的技术。但它也支持了你驾驶这辆车的整体感觉,在我们已经使用了几年的 “避难所的力量” 口号下。导演丹尼尔·阿斯基尔 (Daniel Askill) 巧妙地将空灵的风景带入了生活,创造了一种感觉很像月球表面的环境。(这些天,关于月亮的东西似乎无处不在,不是吗?)你还会注意到音乐在这首曲子上的重要性。我们找到了电子流行艺术家Ruelle来报道警察的经典作品 “在月球上行走”,以进一步传达您在夜间公路旅行中获得的这种内在感觉,尤其是在林肯的新领航员中。林肯完全是关于平稳、安静、宽敞的旅程,在奢侈品营销中,捕捉这种感觉是如此重要,而不是简单地告诉人们他们会经历什么。美国哈德森·鲁日为林肯制作的电影广告,类别为: 汽车。
满月
案例简介:Lincoln Navigator. Their new hands-free feature, called ActiveGlide, is pretty tech-forward for a brand looking to appeal to younger buyers. But it also supported the overall feeling you get of driving this vehicle, under the “Power of Sanctuary” tagline we’ve been using for a couple years now. Director Daniel Askill has masterfully brought an ethereal landscape to life, creating an environment that feels much like the moon’s surface. (and stuff about the moon seems to be everywhere these days, doesn’t it??) You’ll also notice the importance of music on this piece. We found electropop artist Ruelle to cover the Police’s classic “Walking on the Moon” to further convey this visceral feeling you get on an evening roadtrip, especially in Lincoln’s new Navigator. Lincoln is all about the smooth, quiet, spacious journey, and it’s so important in luxury marketing to capture that feeling, rather than simply tell people what they’ll experience. Film advertisement created by Hudson Rouge, United States for Lincoln, within the category: Automotive.
Full Moon
案例简介:林肯航海家。他们的新免提功能称为ActiveGlide,对于一个希望吸引年轻买家的品牌来说是相当先进的技术。但它也支持了你驾驶这辆车的整体感觉,在我们已经使用了几年的 “避难所的力量” 口号下。导演丹尼尔·阿斯基尔 (Daniel Askill) 巧妙地将空灵的风景带入了生活,创造了一种感觉很像月球表面的环境。(这些天,关于月亮的东西似乎无处不在,不是吗?)你还会注意到音乐在这首曲子上的重要性。我们找到了电子流行艺术家Ruelle来报道警察的经典作品 “在月球上行走”,以进一步传达您在夜间公路旅行中获得的这种内在感觉,尤其是在林肯的新领航员中。林肯完全是关于平稳、安静、宽敞的旅程,在奢侈品营销中,捕捉这种感觉是如此重要,而不是简单地告诉人们他们会经历什么。美国哈德森·鲁日为林肯制作的电影广告,类别为: 汽车。
Full Moon
案例简介:Lincoln Navigator. Their new hands-free feature, called ActiveGlide, is pretty tech-forward for a brand looking to appeal to younger buyers. But it also supported the overall feeling you get of driving this vehicle, under the “Power of Sanctuary” tagline we’ve been using for a couple years now. Director Daniel Askill has masterfully brought an ethereal landscape to life, creating an environment that feels much like the moon’s surface. (and stuff about the moon seems to be everywhere these days, doesn’t it??) You’ll also notice the importance of music on this piece. We found electropop artist Ruelle to cover the Police’s classic “Walking on the Moon” to further convey this visceral feeling you get on an evening roadtrip, especially in Lincoln’s new Navigator. Lincoln is all about the smooth, quiet, spacious journey, and it’s so important in luxury marketing to capture that feeling, rather than simply tell people what they’ll experience. Film advertisement created by Hudson Rouge, United States for Lincoln, within the category: Automotive.
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