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Berocca: Stay on Top by JWT London
案例简介：
Berocca: Stay on Top by JWT London
案例简介：
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Berocca: Stay on Top by JWT London
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No matter how ambitious and successful you are, there’s always someone younger snapping at your heels. And while they’re cheerfully toiling away on half your salary, you’re not only getting older and less attractive, according to Berocca, but are now also hampered by baby-related sleep loss and a long commute to suburbia. This campaign by JWT London aims to remind people that they need Berocca to ‘help them hold on to their competitive edge’.CreditsExecutive Creative Director: Russell RamseyCreative Directors: Paul Rizzello, Christiano NevesCreatives: Bill Hartley, Giles HepworthCreative Producer: Steve HedgeGlobal Business Director: Phil LancasterBusiness Director: Cris ButlerBoard Account Director: Phil RidsdaleSenior Account Manager: Alyona YasnogorodskyPlanning Director: Ashmita von HabsburgPlanner: Lee Menzies-Pierson
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