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新目的地,1
案例简介:“Rei das Milhas” 是一家以更实惠的价格销售机票的初创公司。“新目的地” 活动旨在邀请 Rei das Milhas 的目标公众反映他们是如何度过空闲时间的。为了做到这一点,我们创建了一个护照,它没有难忘旅行的邮票,而是代表陈词滥调的活动的邮票,随着时间的推移,日常生活不再令人兴奋。通过创建这个论点,我们提出了 Rei das Milhas 作为打破这种范式的一种方式,因为它的折扣使得旅行和找到新的目的地变得更加容易。
新目的地,1
案例简介:"Rei das Milhas” is a startup that sells airplane tickets for more affordable prices. The “New Destinations” campaign intends to invite the target-public of Rei das Milhas to reflect about how they’ve been spending their free time. In order to do that, we created a passport which has, instead of stamps from unforgettable trips, stamps representing cliché activities, that cease to be exciting as time goes in everyday life. By creating this argument, we present Rei das Milhas as a way to break such paradigm, since with its discounts it becomes easier to travel and find new destinations.
New Destinations, 1
案例简介:“Rei das Milhas” 是一家以更实惠的价格销售机票的初创公司。“新目的地” 活动旨在邀请 Rei das Milhas 的目标公众反映他们是如何度过空闲时间的。为了做到这一点,我们创建了一个护照,它没有难忘旅行的邮票,而是代表陈词滥调的活动的邮票,随着时间的推移,日常生活不再令人兴奋。通过创建这个论点,我们提出了 Rei das Milhas 作为打破这种范式的一种方式,因为它的折扣使得旅行和找到新的目的地变得更加容易。
New Destinations, 1
案例简介:"Rei das Milhas” is a startup that sells airplane tickets for more affordable prices. The “New Destinations” campaign intends to invite the target-public of Rei das Milhas to reflect about how they’ve been spending their free time. In order to do that, we created a passport which has, instead of stamps from unforgettable trips, stamps representing cliché activities, that cease to be exciting as time goes in everyday life. By creating this argument, we present Rei das Milhas as a way to break such paradigm, since with its discounts it becomes easier to travel and find new destinations.
新目的地,1
暂无简介
New Destinations, 1
暂无简介
基本信息
- 广告战役: #Rei das Milhas-平面-a592#
- 广告品牌: Rei das Milhas
- 发布日期: 2000
- 行业领域: 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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It's time to stamp your passport with new destinations.
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