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可口可乐 vs 零度可乐 (290 秒)
案例简介：如果一个品牌能够起诉其兄弟品牌，会发生什么？律师会参与进来，随着可口可乐零的竞选被证明，他们的意见会有所不同。在 Crispin Porter + bogusky 为 Coke Zero 发起的幽默运动中，冒充 Coke Zero 管理层的骗子向不知情的现实生活中的律师提出了 “品味侵权” 的法律问题。与个别律师单独进行的一系列法律协商产生了一些令人难忘的对话。我们想起诉他们 (可口可乐零) 回到石器时代，one 惊呼一个演员/可口可乐品牌经理。一位更谨慎的律师说，这是一个新的理论。这就像起诉你自己，observed 观察到另一个。然而，第三个非常强调，并提供了两个预测: “如果你会被羞辱。”。你会被解雇的。 该运动利用户外、互联网和病毒视频将努力扩展到电视广告之外。在 CokeZero.com，游客 可以起诉朋友。广告牌邀请消费者拨打免费电话 1-877-Sue-Zero，并加入对可口可乐 Zero 的虚假集体诉讼。可口可乐似乎也利用了美国对诉讼事务的文化兴趣，这有助于该运动获得全国媒体的关注。 随着去年竞选活动的进行，克里斯平公司的副主席兼执行创意总监亚历克斯 · 博格斯基告诉《纽约时报》的广告专栏作家斯图尔特 · 埃利奥特,我们在玩可乐股票，让你对可乐零有不同的看法: 它不是一种饮食产品，更多的是与可乐的味道相关。
可口可乐 vs 零度可乐 (290 秒)
案例简介：What would happen if one brand were able to sue its sibling brand? Lawyers would be involved and, as this campaign for Coke Zero proved, their opinions would vary. In Crispin Porter + Boguskys humorous campaign for Coke Zero, imposters posing as Coke Zero management posed the legal question of taste infringement to unwitting real-life lawyers. The series of legal consultations, conducted separately with individual attorneys, created some memorable dialogue. We want to sue them (Coke Zero) back to the stone age, exclaims the one actor/Coke brand manager. Its a novel theory, says a more cautious lawyer. Its like suing yourself, observed another. Yet a third was quite emphatic and offered two predictions: Youll be humiliated. And youll be fired. The campaign used outdoor, internet and viral video to expand the effort beyond TV spots. At CokeZero.com visitors could Sue a Friend. Billboards invited consumers to call the toll-free number 1-877-Sue-Zero and join the phony class-action suit against Coke Zero. Coca-Cola also seemed to tap into Americas cultural interest in litigious matters which helped the campaign garner national media attention. As the campaign was in progress last year, Alex Bogusky, vice chairman and executive creative director at Crispin, told The New York Times advertising columnist Stuart Elliot, Were playing with the Coke equities in a way that makes you think about Coke Zero differently: not as a diet product and more associated with the taste of Coke.
Coke vs Coke Zero (290 sec)
案例简介：如果一个品牌能够起诉其兄弟品牌，会发生什么？律师会参与进来，随着可口可乐零的竞选被证明，他们的意见会有所不同。在 Crispin Porter + bogusky 为 Coke Zero 发起的幽默运动中，冒充 Coke Zero 管理层的骗子向不知情的现实生活中的律师提出了 “品味侵权” 的法律问题。与个别律师单独进行的一系列法律协商产生了一些令人难忘的对话。我们想起诉他们 (可口可乐零) 回到石器时代，one 惊呼一个演员/可口可乐品牌经理。一位更谨慎的律师说，这是一个新的理论。这就像起诉你自己，observed 观察到另一个。然而，第三个非常强调，并提供了两个预测: “如果你会被羞辱。”。你会被解雇的。 该运动利用户外、互联网和病毒视频将努力扩展到电视广告之外。在 CokeZero.com，游客 可以起诉朋友。广告牌邀请消费者拨打免费电话 1-877-Sue-Zero，并加入对可口可乐 Zero 的虚假集体诉讼。可口可乐似乎也利用了美国对诉讼事务的文化兴趣，这有助于该运动获得全国媒体的关注。 随着去年竞选活动的进行，克里斯平公司的副主席兼执行创意总监亚历克斯 · 博格斯基告诉《纽约时报》的广告专栏作家斯图尔特 · 埃利奥特,我们在玩可乐股票，让你对可乐零有不同的看法: 它不是一种饮食产品，更多的是与可乐的味道相关。
Coke vs Coke Zero (290 sec)
案例简介：What would happen if one brand were able to sue its sibling brand? Lawyers would be involved and, as this campaign for Coke Zero proved, their opinions would vary. In Crispin Porter + Boguskys humorous campaign for Coke Zero, imposters posing as Coke Zero management posed the legal question of taste infringement to unwitting real-life lawyers. The series of legal consultations, conducted separately with individual attorneys, created some memorable dialogue. We want to sue them (Coke Zero) back to the stone age, exclaims the one actor/Coke brand manager. Its a novel theory, says a more cautious lawyer. Its like suing yourself, observed another. Yet a third was quite emphatic and offered two predictions: Youll be humiliated. And youll be fired. The campaign used outdoor, internet and viral video to expand the effort beyond TV spots. At CokeZero.com visitors could Sue a Friend. Billboards invited consumers to call the toll-free number 1-877-Sue-Zero and join the phony class-action suit against Coke Zero. Coca-Cola also seemed to tap into Americas cultural interest in litigious matters which helped the campaign garner national media attention. As the campaign was in progress last year, Alex Bogusky, vice chairman and executive creative director at Crispin, told The New York Times advertising columnist Stuart Elliot, Were playing with the Coke equities in a way that makes you think about Coke Zero differently: not as a diet product and more associated with the taste of Coke.
可口可乐 vs 零度可乐 (290 秒)
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Coke vs Coke Zero (290 sec)
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