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# mealforameal
案例简介：执行 首先，我们与Oz Harvest联手准备饭菜。然后，对于上传到带有标签标签的社交平台上的每张照片，我们为不幸的人提供了一顿饭。然后，我们通过简·林奇 (Jane Lynch) 分享了这个想法。理查德·布兰森 (Richard Branson) 和世界上一些最好的厨师掀起了一场社交和公关风暴，杰米·奥利弗 (Jamie Oliver) 有机地发现了它，并与他的数百万追随者分享了它-极大地扩大了我们的影响力。然后，我们创建了自己的食谱，澳大利亚最著名的冰淇淋品牌创造了一种冰淇淋口味，以帮助进一步开展这项运动。 结果 248,000 = 提供了248,000餐，因此在Facebook，Twitter，Instagram和youtube上进行了5100万次互动，达到19.3的互动率3.9% v行业标准0.23% 战略 维珍移动的支出超过了竞争对手的20到1。因此，他们经常将社交媒体视为建立和共享品牌的一种经济有效的方式。我们知道品牌赞助的帖子变得多么令人讨厌，所以我们决定在社交空间中做一些完全不同的事情-通过将愚蠢的移动习惯转变为更好的方式来建立品牌忠诚度。介绍 # mealforameal-让人们将食物图片变成有需要的人的实际膳食的第一个服务。
# mealforameal
案例简介：Execution First we joined forces with Oz Harvest to prepare our meals. Then for every pic uploaded to social platforms with our hashtag, we provided one meal for someone less fortunate. We then shared the idea via Jane Lynch.Richard Branson and some of the world’s best chefs cooked up a social and PR storm, Jamie Oliver discovered it organically and shared it with his millions of followers - dramatically increasing our reach.We then created our own cookbook and Australia’s best known gelato brand created an ice cream flavour to help further the campaign. Outcome 248,000 #’s = 248,000 meals provided so far51m+ interactions on Facebook, Twitter, Instagram & YouTubeSocial reach of 19.3mEngagement rate 3.9% v Industry standard 0.23% Strategy Virgin Mobile is outspent by rivals 20 to 1.So they often look to social media as a cost effective way of building and sharing the brand. We knew how irritating brand sponsored posts had become, so we decided to do something completely different in the social space - Build brand loyalty by changing a silly mobile habit into something much better. Introducing #mealforameal - the first service that let’s people turn their food pics into actual meals for those in need.
#mealforameal
案例简介：执行 首先，我们与Oz Harvest联手准备饭菜。然后，对于上传到带有标签标签的社交平台上的每张照片，我们为不幸的人提供了一顿饭。然后，我们通过简·林奇 (Jane Lynch) 分享了这个想法。理查德·布兰森 (Richard Branson) 和世界上一些最好的厨师掀起了一场社交和公关风暴，杰米·奥利弗 (Jamie Oliver) 有机地发现了它，并与他的数百万追随者分享了它-极大地扩大了我们的影响力。然后，我们创建了自己的食谱，澳大利亚最著名的冰淇淋品牌创造了一种冰淇淋口味，以帮助进一步开展这项运动。 结果 248,000 = 提供了248,000餐，因此在Facebook，Twitter，Instagram和youtube上进行了5100万次互动，达到19.3的互动率3.9% v行业标准0.23% 战略 维珍移动的支出超过了竞争对手的20到1。因此，他们经常将社交媒体视为建立和共享品牌的一种经济有效的方式。我们知道品牌赞助的帖子变得多么令人讨厌，所以我们决定在社交空间中做一些完全不同的事情-通过将愚蠢的移动习惯转变为更好的方式来建立品牌忠诚度。介绍 # mealforameal-让人们将食物图片变成有需要的人的实际膳食的第一个服务。
#mealforameal
案例简介：Execution First we joined forces with Oz Harvest to prepare our meals. Then for every pic uploaded to social platforms with our hashtag, we provided one meal for someone less fortunate. We then shared the idea via Jane Lynch.Richard Branson and some of the world’s best chefs cooked up a social and PR storm, Jamie Oliver discovered it organically and shared it with his millions of followers - dramatically increasing our reach.We then created our own cookbook and Australia’s best known gelato brand created an ice cream flavour to help further the campaign. Outcome 248,000 #’s = 248,000 meals provided so far51m+ interactions on Facebook, Twitter, Instagram & YouTubeSocial reach of 19.3mEngagement rate 3.9% v Industry standard 0.23% Strategy Virgin Mobile is outspent by rivals 20 to 1.So they often look to social media as a cost effective way of building and sharing the brand. We knew how irritating brand sponsored posts had become, so we decided to do something completely different in the social space - Build brand loyalty by changing a silly mobile habit into something much better. Introducing #mealforameal - the first service that let’s people turn their food pics into actual meals for those in need.
# mealforameal
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#mealforameal
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