营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    Lidl: 圣诞节的Lidl学校

    案例简介:TBWALondon在这个圣诞节景点为Lidl覆盖了所有基地。

    Lidl: 圣诞节的Lidl学校

    案例简介:TBWALondon has all the bases covered in this Christmas spot for Lidl.

    Lidl: The Lidl School of Christmas

    案例简介:TBWALondon在这个圣诞节景点为Lidl覆盖了所有基地。

    Lidl: The Lidl School of Christmas

    案例简介:TBWALondon has all the bases covered in this Christmas spot for Lidl.

    Lidl: 圣诞节的Lidl学校

    暂无简介

    Lidl: The Lidl School of Christmas

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: TBWALondon/UK 制作公司: Outsider

    案例详情

    TBWALondon takes us to school in this fun campaign for Lidl that sees in the holiday season. Teaching essential basics for the time of year such as how to untangle fairy lights, cooking the perfect turkey dinner and dealing with fussy eaters, the students at the pop-up space are given a crash course on Christmas in an ad shot by Outsider's Jim Gilchrist. Richard Stainer, CEO of TBWALondon, says of the work:"#LidlSurprises is all about real, everyday quality and price for real, everyday people, and at no time is that more important than Christmas. With The Lidl School of Christmas campaign, we invite real customers into a charming, fun world where they discover everything they need for Christmas - delivered with a trademark wink and full of festive surprises.”Customers can also experience a virtual School of Christmas across Lidl’s social media channels, led by agency, Cubaka, where they can access extra lessons and tips from the supermarket’s chef-in-residence, Michelin star awarded Kevin Love.

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入