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杰克逊霍尔: 雪在那里!
案例简介：到 1月，当天气预报预测 -- 最终 -- 结束近三个月的无雪时，怀俄明州杰克逊。一个靠旅游业生活的山城已经没有时间可浪费了。丹佛的广告公司 Cactus 进入了快速反应模式，为杰克逊霍尔旅游联合动力委员会扭转了充满雪的视频。 1月16日星期一，当预测开始呼吁 50 ”倾销时，rush 计划被启动。到周二，RFPs 已经被送到了八家地区制作公司，到 1月18日星期三，随着雪花开始落下，世界著名的雪地运动电影公司提顿重力研究公司已经有了相机滚动。 周五，原始镜头已经在罐子里，一个周末的编辑开始了。1月23日星期一，该机构发布了一段两分钟的视频，视频中包括滑雪场景、雪地摩托、酒吧、购物和餐饮等城镇景点, 生活方式景点，如户外热水浴缸和地区野生动物。该视频立即在网上发布，推特的内容开始指向任何对 Youtube 感兴趣的人 http://youtu.be/yJjL36XgxUs ,杰克逊霍尔的 Facebook 页面，和杰克逊霍尔山度假网站。
杰克逊霍尔: 雪在那里!
案例简介：By mid-January, when the weather report predicted—finally—an end to nearly three months of no snow, Jackson, Wy., a mountain town that lives on tourism, had no time left to waste. Advertising agency Cactus, in Denver, went into rapid response mode to turn around a snow-filled video for the Jackson Hole Travel and Tourism Joint Power Board. On Monday, Jan. 16, when the forecast began calling for a 50” dumping, rush plans were put into motion. By Tuesday, RFPs had been sent to eight area production companies and by Wednesday, Jan. 18, as the flakes began falling, world renowned snow sport film company Teton Gravity Research had cameras rolling. Raw footage was in the can by Friday, and a weekend of editing began. And on Monday, Jan. 23, the agency delivered a two-minute video of the snow-swept town of Jackson, complete with ski scenes, snowmobiling, town attractions such as bars, shopping and dining, lifestyle attractions like the outdoor hot tub, and area wildlife. The video went up immediately online, and Twitter feeds began pointing anyone with an interest to Youtube http://youtu.be/yJjL36XgxUs , to Jackson Hole’s Facebook page, and to the Jackson Hole Mountain Resort website.
Jackson Hole: It's Where the Snow is!
案例简介：到 1月，当天气预报预测 -- 最终 -- 结束近三个月的无雪时，怀俄明州杰克逊。一个靠旅游业生活的山城已经没有时间可浪费了。丹佛的广告公司 Cactus 进入了快速反应模式，为杰克逊霍尔旅游联合动力委员会扭转了充满雪的视频。 1月16日星期一，当预测开始呼吁 50 ”倾销时，rush 计划被启动。到周二，RFPs 已经被送到了八家地区制作公司，到 1月18日星期三，随着雪花开始落下，世界著名的雪地运动电影公司提顿重力研究公司已经有了相机滚动。 周五，原始镜头已经在罐子里，一个周末的编辑开始了。1月23日星期一，该机构发布了一段两分钟的视频，视频中包括滑雪场景、雪地摩托、酒吧、购物和餐饮等城镇景点, 生活方式景点，如户外热水浴缸和地区野生动物。该视频立即在网上发布，推特的内容开始指向任何对 Youtube 感兴趣的人 http://youtu.be/yJjL36XgxUs ,杰克逊霍尔的 Facebook 页面，和杰克逊霍尔山度假网站。
Jackson Hole: It's Where the Snow is!
案例简介：By mid-January, when the weather report predicted—finally—an end to nearly three months of no snow, Jackson, Wy., a mountain town that lives on tourism, had no time left to waste. Advertising agency Cactus, in Denver, went into rapid response mode to turn around a snow-filled video for the Jackson Hole Travel and Tourism Joint Power Board. On Monday, Jan. 16, when the forecast began calling for a 50” dumping, rush plans were put into motion. By Tuesday, RFPs had been sent to eight area production companies and by Wednesday, Jan. 18, as the flakes began falling, world renowned snow sport film company Teton Gravity Research had cameras rolling. Raw footage was in the can by Friday, and a weekend of editing began. And on Monday, Jan. 23, the agency delivered a two-minute video of the snow-swept town of Jackson, complete with ski scenes, snowmobiling, town attractions such as bars, shopping and dining, lifestyle attractions like the outdoor hot tub, and area wildlife. The video went up immediately online, and Twitter feeds began pointing anyone with an interest to Youtube http://youtu.be/yJjL36XgxUs , to Jackson Hole’s Facebook page, and to the Jackson Hole Mountain Resort website.
杰克逊霍尔: 雪在那里!
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Jackson Hole: It's Where the Snow is!
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基本信息
- 广告品牌： Jackson Hole
- 发布日期： 2012-01-01
- 行业领域： 互联网服务 , 物流运输 , 旅游/酒店
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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