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Dads # sharetheload (60 秒)
案例简介：简要解释 一段视频中，一位父亲写了一篇衷心的道歉给他的女儿，因为他是一个错误的榜样。 条目摘要 广告和宝莱坞都开始关注新的印度女人; 一个正在离家出走的女人; 一个大胆实现目标和梦想的女人。虽然可能是这样，但它们也反映了全国家庭的文化和社会规范，这些规范使每个工作或不工作的妇女都有责任, 打理家务。广告和宝莱坞电影中女性的这种刻板形象反映了每个印度家庭文化中的性别不平等。阿里尔的竞选父亲 # ShareTheLoad 意义重大，因为:-它挑战了家务劳动的概念，今天，当妇女对家庭收入的贡献越来越平等时,这只是一个女人的工作。-这让父亲成为结束家庭性别不平等的变革中心，因为他们的行为将性别不平等传播到了一代又一代。
Dads # sharetheload (60 秒)
案例简介：Brief Explanation A video where a father writes a heartfelt apology to his daughter for having been a wrong role model. Entry Summary Advertising and Bollywood, both have picked up on the new Indian woman; a woman who is stepping forward outside the bounds of her home; a woman boldly achieving her goals and dreams. But while this may be so, they also reflect the cultural and social norms at homes across the country that make it the duty of every woman, working or non-working, to take care of household chores. This stereotypical representation of women in advertising and Bollywood films reflects the gender inequality embedded culturally in each and every Indian home.Ariel’s campaign Dads #ShareTheLoad is significant because:-It challenges the notion that household work, today, when women are increasingly contributing equally to household incomes, is only a woman’s job.-It makes dads the center of change to end gender inequality at home by shining a mirror at their actions that propagate gender inequality down generations.
Dads #sharetheload (60 Secs)
案例简介：简要解释 一段视频中，一位父亲写了一篇衷心的道歉给他的女儿，因为他是一个错误的榜样。 条目摘要 广告和宝莱坞都开始关注新的印度女人; 一个正在离家出走的女人; 一个大胆实现目标和梦想的女人。虽然可能是这样，但它们也反映了全国家庭的文化和社会规范，这些规范使每个工作或不工作的妇女都有责任, 打理家务。广告和宝莱坞电影中女性的这种刻板形象反映了每个印度家庭文化中的性别不平等。阿里尔的竞选父亲 # ShareTheLoad 意义重大，因为:-它挑战了家务劳动的概念，今天，当妇女对家庭收入的贡献越来越平等时,这只是一个女人的工作。-这让父亲成为结束家庭性别不平等的变革中心，因为他们的行为将性别不平等传播到了一代又一代。
Dads #sharetheload (60 Secs)
案例简介：Brief Explanation A video where a father writes a heartfelt apology to his daughter for having been a wrong role model. Entry Summary Advertising and Bollywood, both have picked up on the new Indian woman; a woman who is stepping forward outside the bounds of her home; a woman boldly achieving her goals and dreams. But while this may be so, they also reflect the cultural and social norms at homes across the country that make it the duty of every woman, working or non-working, to take care of household chores. This stereotypical representation of women in advertising and Bollywood films reflects the gender inequality embedded culturally in each and every Indian home.Ariel’s campaign Dads #ShareTheLoad is significant because:-It challenges the notion that household work, today, when women are increasingly contributing equally to household incomes, is only a woman’s job.-It makes dads the center of change to end gender inequality at home by shining a mirror at their actions that propagate gender inequality down generations.
Dads # sharetheload (60 秒)
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Dads #sharetheload (60 Secs)
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