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钥匙圈
案例简介：在比利时，“鲍勃” 是一个名字。但它也是 “指定司机” 的终极象征。该名称是通过1995年运行的Bob活动安装的。“鲍勃” 这个词非常具有标志性，你可以在荷兰语词典中找到它，其他几个欧洲国家也采用了这个词和这个运动。连续25年，警察一直在组织酒精检查，向不喝酒的驾驶员分发鲍勃钥匙圈。98% 比利时人都清楚鲍勃的意思。然而，比利时人继续酒后驾车。五分之一的交通事故是由酒精引起的。这就是为什么比利时交通研究所VIAS和 “道路受害者父母” 组织发起了一场引人注目的运动: 除了著名的Bob负责任驾驶员钥匙圈外，警察还将向确实在该影响下驾驶的驾驶员分发钥匙圈。当然没有鲍勃钥匙圈，但钥匙圈的孩子的名字谁成为受害者的影响下驾驶的司机: Axelle，Corwin，Nathan，Laetitia...面对的 “非Bob键环” 具有与标志性Bob徽标相同的典型字体和相同的黄色。OVK和VIAS希望这些钥匙圈比罚款或驾驶禁令具有更长的持续影响。在第一阶段，“非鲍勃” 钥匙圈已经在圣诞节假期期间在多个地点分发。现在新的一年已经开始，这场运动正在达到巡航速度。1月22日是没有酒精的周末的开始。在几个警察区进行酒精检查时，警察将向积极的驾驶员派发带有八个不同年轻交通受害者名字的钥匙圈。这些罪犯还将听到每个受害者名字背后的故事。例如: 最年轻的受害者Axelle和她的母亲在酒精和毒品的影响下在人行道上被司机撞倒时只有3.5岁。在竞选电影和网站上，你会发现所有八名年轻受害者的故事，由他们的父母或祖父母讲述。在酒精检查中被抓住的驾驶员之后可以将其 “非鲍勃” 钥匙圈换成via的交通路线。该培训更详细地研究了酒精对驾驶员行为的影响。比利时Happiness为OVK创建的综合广告，类别: 公共利益，非政府组织。
钥匙圈
案例简介：In Belgium ‘Bob’ is a first name. But it’s also the ultimate symbol of ‘designated driver’. The name was installed through the Bob campaign that has been running since 1995. The word ‘Bob’ is so iconic that you can find it in Dutch dictionaries, and several other European countries adopted the word and the campaign. For 25 consecutive years the police have been organizing alcohol checks where they hand out Bob key rings to drivers who didn’t drink. 98% of all Belgians know exactly what BOB means. Nevertheless, Belgians continue to drink and drive. Still 1 out of 5 road accidents is due to alcohol. That is why Belgian Traffic Institute VIAS and the organisation Parents of Road Victims are launching a remarkable campaign: in addition to the well-known Bob key ring for responsible drivers, the police will also hand out key rings to drivers who did drive under the influence. No Bob key rings of course, but key rings with the names of children who fell victim to a driver driving under the influence: Axelle, Corwin, Nathan, Laetitia ... The confronting 'non-Bob key rings' have the same typical font and the same yellow colour as the iconic Bob logo. OVK and VIAS hope these key rings will have a longer lasting impact than a fine or driving ban. In a first phase, the ‘non-Bob’ key rings were already handed out on a number of locations during the Christmas holidays. Now the new year has begun, the campaign is reaching cruising speed. January 22nd is the start of the weekend without alcohol. During alcohol checks in several police zones, the police will hand out key rings with the names of eight different young traffic victims to positive-blowing drivers. These offenders will also hear the story behind each victim name. For instance: Axelle, the youngest victim, was only 3.5 years old when she and her mother were hit on the sidewalk by a driver under the influence of alcohol and drugs. In the campaign films and on the website, you will discover the stories of all eight young victims, told by their parents or grandparents. Drivers who were caught during the alcohol checks can afterwards exchange their ‘non-Bob’ key ring for a traffic course at VIAS. This training examines the influence of alcohol on drivers’ behaviour in more detail. Integrated advertisement created by Happiness, Belgium for OVK, within the category: Public Interest, NGO.
Key rings
案例简介：在比利时，“鲍勃” 是一个名字。但它也是 “指定司机” 的终极象征。该名称是通过1995年运行的Bob活动安装的。“鲍勃” 这个词非常具有标志性，你可以在荷兰语词典中找到它，其他几个欧洲国家也采用了这个词和这个运动。连续25年，警察一直在组织酒精检查，向不喝酒的驾驶员分发鲍勃钥匙圈。98% 比利时人都清楚鲍勃的意思。然而，比利时人继续酒后驾车。五分之一的交通事故是由酒精引起的。这就是为什么比利时交通研究所VIAS和 “道路受害者父母” 组织发起了一场引人注目的运动: 除了著名的Bob负责任驾驶员钥匙圈外，警察还将向确实在该影响下驾驶的驾驶员分发钥匙圈。当然没有鲍勃钥匙圈，但钥匙圈的孩子的名字谁成为受害者的影响下驾驶的司机: Axelle，Corwin，Nathan，Laetitia...面对的 “非Bob键环” 具有与标志性Bob徽标相同的典型字体和相同的黄色。OVK和VIAS希望这些钥匙圈比罚款或驾驶禁令具有更长的持续影响。在第一阶段，“非鲍勃” 钥匙圈已经在圣诞节假期期间在多个地点分发。现在新的一年已经开始，这场运动正在达到巡航速度。1月22日是没有酒精的周末的开始。在几个警察区进行酒精检查时，警察将向积极的驾驶员派发带有八个不同年轻交通受害者名字的钥匙圈。这些罪犯还将听到每个受害者名字背后的故事。例如: 最年轻的受害者Axelle和她的母亲在酒精和毒品的影响下在人行道上被司机撞倒时只有3.5岁。在竞选电影和网站上，你会发现所有八名年轻受害者的故事，由他们的父母或祖父母讲述。在酒精检查中被抓住的驾驶员之后可以将其 “非鲍勃” 钥匙圈换成via的交通路线。该培训更详细地研究了酒精对驾驶员行为的影响。比利时Happiness为OVK创建的综合广告，类别: 公共利益，非政府组织。
Key rings
案例简介：In Belgium ‘Bob’ is a first name. But it’s also the ultimate symbol of ‘designated driver’. The name was installed through the Bob campaign that has been running since 1995. The word ‘Bob’ is so iconic that you can find it in Dutch dictionaries, and several other European countries adopted the word and the campaign. For 25 consecutive years the police have been organizing alcohol checks where they hand out Bob key rings to drivers who didn’t drink. 98% of all Belgians know exactly what BOB means. Nevertheless, Belgians continue to drink and drive. Still 1 out of 5 road accidents is due to alcohol. That is why Belgian Traffic Institute VIAS and the organisation Parents of Road Victims are launching a remarkable campaign: in addition to the well-known Bob key ring for responsible drivers, the police will also hand out key rings to drivers who did drive under the influence. No Bob key rings of course, but key rings with the names of children who fell victim to a driver driving under the influence: Axelle, Corwin, Nathan, Laetitia ... The confronting 'non-Bob key rings' have the same typical font and the same yellow colour as the iconic Bob logo. OVK and VIAS hope these key rings will have a longer lasting impact than a fine or driving ban. In a first phase, the ‘non-Bob’ key rings were already handed out on a number of locations during the Christmas holidays. Now the new year has begun, the campaign is reaching cruising speed. January 22nd is the start of the weekend without alcohol. During alcohol checks in several police zones, the police will hand out key rings with the names of eight different young traffic victims to positive-blowing drivers. These offenders will also hear the story behind each victim name. For instance: Axelle, the youngest victim, was only 3.5 years old when she and her mother were hit on the sidewalk by a driver under the influence of alcohol and drugs. In the campaign films and on the website, you will discover the stories of all eight young victims, told by their parents or grandparents. Drivers who were caught during the alcohol checks can afterwards exchange their ‘non-Bob’ key ring for a traffic course at VIAS. This training examines the influence of alcohol on drivers’ behaviour in more detail. Integrated advertisement created by Happiness, Belgium for OVK, within the category: Public Interest, NGO.
钥匙圈
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Key rings
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基本信息
- 广告品牌： OVK , VIAS , Parents Of Road Victims
- 发布日期： 2021-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频 , APP , 图文 , APP
- 广告语言： 英语
- 媒介平台： 网络
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