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迷你: # 奥美墨尔本的MINIRAY29K
案例简介：
迷你: # 奥美墨尔本的MINIRAY29K
案例简介：
Mini: #MINIRAY29K by Ogilvy Melbourne
案例简介：
Mini: #MINIRAY29K by Ogilvy Melbourne
案例简介：
迷你: # 奥美墨尔本的MINIRAY29K
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Mini: #MINIRAY29K by Ogilvy Melbourne
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案例详情
The new MINI Ray is priced at $29k driveaway in Australia, making it the most affordable model in the range. To celebrate its launch, and to target younger people who would be interested in the cheaper model, MINI is giving Australians the chance to win a MINI Ray for 29k Instagram likes, in a new campaign created by Ogilvy Melbourne. The brand is asking people to create Instragram content, inspired by the vehicle, and the first three images to reach the 29,000 threshhold will be entered into the final.The competition is being hosted on the brand website.CreditsClient: MINI AustraliaAgency: Ogilvy MelbourneMedia: Vizeum
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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任意搜索品牌关键词，脑洞创意策划1秒呈现
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一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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