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# 最后的英雄
案例简介:为了纪念巴林和世界各地的日常人们继续做出的牺牲,巴林领先的电信提供商Batelco发布了一款纪念SnapChat镜头,供在家中使用。镜头通过装饰荣誉勋章来庆祝英雄,以表彰他们的奋斗,并让他们将自己视为品牌在新型冠状病毒肺炎的英雄。 这项运动在Instagram上拉开序幕,照片中有英雄的男女男子自豪地穿着睡衣在家里摆姿势,并带有自己的一套奖牌,每一枚奖牌都是3D定制的,以反映他们的成就-从男人学习做饭到父母处理家庭教育孩子的现实。
# 最后的英雄
案例简介:To honor the sacrifices that everyday people in Bahrain and around the world continue to make, Bahrain’s leading telecommunications provider Batelco released a commemorative SnapChat lens to be used at home. The lens celebrates heroes at home by adorning them with medals of honor that recognize their struggle and allows them to see themselves as the brand sees them – at-home heroes of COVID-19. This campaign kicked off on Instagram with images of heroic women and men proudly posing at home in their pajamas with their own set of medals, each one custom designed in 3D to reflect their accomplishments – ranging from men learning to cook, to parents dealing with the realities of homeschooling their children.
#StayAtHomeHeroes
案例简介:为了纪念巴林和世界各地的日常人们继续做出的牺牲,巴林领先的电信提供商Batelco发布了一款纪念SnapChat镜头,供在家中使用。镜头通过装饰荣誉勋章来庆祝英雄,以表彰他们的奋斗,并让他们将自己视为品牌在新型冠状病毒肺炎的英雄。 这项运动在Instagram上拉开序幕,照片中有英雄的男女男子自豪地穿着睡衣在家里摆姿势,并带有自己的一套奖牌,每一枚奖牌都是3D定制的,以反映他们的成就-从男人学习做饭到父母处理家庭教育孩子的现实。
#StayAtHomeHeroes
案例简介:To honor the sacrifices that everyday people in Bahrain and around the world continue to make, Bahrain’s leading telecommunications provider Batelco released a commemorative SnapChat lens to be used at home. The lens celebrates heroes at home by adorning them with medals of honor that recognize their struggle and allows them to see themselves as the brand sees them – at-home heroes of COVID-19. This campaign kicked off on Instagram with images of heroic women and men proudly posing at home in their pajamas with their own set of medals, each one custom designed in 3D to reflect their accomplishments – ranging from men learning to cook, to parents dealing with the realities of homeschooling their children.
# 最后的英雄
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#StayAtHomeHeroes
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