Stardust For Bowie|短视频|广告营销案例【ADGuider广告指南】

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鲍伊的星尘

案例简介：活动描述我们决定给大卫 · 鲍伊他自己的星座。我们与比利时皇家天文台一起确定了鲍伊标志性的霹雳形式的 7 颗恒星，并将其命名为 “鲍伊的星尘”。Thunderbolt 成为了一个数字哀悼场所的关键视觉效果，这是一个微型网站，所有鲍伊粉丝都可以用个人信息上传他们在宇宙中的音乐。 “识别合适的恒星并不容易，” 米拉的菲利普 · 莫莱说。“布鲁塞尔工作室要求我们给鲍伊一个独特的地方。提到他的各种专辑，我们选择了七颗星 -- 西格玛 · 利布雷、斯皮卡、阿尔法 · 维吉尼、齐塔 · 半人马座、萨亚 204 132, 和贝塔 · 西格玛 · 奥克坦蒂斯 Trianguli Australis -- 在他死亡的确切时间在火星附近。这个星座看起来像标志性的鲍伊闪电的精确复制品。" 执行鲍伊的星尘是在大卫 · 鲍伊死后的一天发射的。几个小时后，它成为了数百万鲍伊粉丝的哀悼之地。在与谷歌天空相连的综合平台上，每个人都可以用自己的方式向大卫 · 鲍伊告别。通过选择他们最喜欢的歌曲，写一条个人信息，并将其添加到星座中的星星。战略向像大卫 · 鲍伊这样庞大的音乐家表达敬意几乎是不可能的。布鲁塞尔工作室想给大卫 · 鲍伊一个恰当的致敬: 一个自己的星座。与公共天文台米拉一起，布鲁塞尔工作室以鲍伊标志性的霹雳的形式注册了七颗星。鲍伊在 88 个现有星座旁边占据了一个象征性的位置。对 “明星” 的敬意与谷歌天空上开发的在线动作 “鲍伊的星尘” 有关。鲍伊的听众和粉丝可以在 www.stardustforbowie.be 上的鲍伊星座中创作个人致敬。每个访问者可以指定一首最喜欢的歌曲，并以星星的形状留下简短的个人文字。结果没有任何付费媒体，我们联系到了: 200.000 人在社交媒体上告别了大卫 · 鲍耶的 110 万股和评论。《鲍伊的星尘》占据了全球媒体的主导地位，总共有 133亿次印象。 (来源: Talkwalker) 这给了粉丝们一个以自己的方式说再见的机会。概要大卫 · 鲍伊去世时，全世界的粉丝都震惊了。比利时广播电台 Brussel 觉得有必要给这些粉丝一种表达和分享悲伤的方式。在他漫长的职业生涯中，大卫 · 鲍伊知道一些伟大的爱。他最大的灵感之一无疑是: 宇宙。鲍伊对与宇宙有关的一切都有特殊的爱好。在商业和艺术上都是他最伟大的成就之一的专辑《 Ziggy Stardust 》将他描述为一个外星摇滚明星。结果在没有任何付费媒体的情况下，我们联系到了: 在几个欧洲国家，有 200.000 人在推特上告别了大卫 · 鲍伊的话题，在社交媒体上分享了 110 万股和评论。《鲍伊的星尘》占据了全球媒体的主导地位，总共有 133亿次印象。 (来源: Talkwalker) 这给了粉丝们一个以自己的方式说再见的机会。战略向像大卫 · 鲍伊这样庞大的音乐家表达敬意几乎是不可能的。布鲁塞尔工作室想给大卫 · 鲍伊一个恰当的致敬: 一个自己的星座。与公共天文台米拉一起，布鲁塞尔工作室以鲍伊标志性的霹雳的形式注册了七颗星。鲍伊在 88 个现有星座旁边占据了一个象征性的位置。对 “明星” 的敬意与谷歌天空上开发的在线动作 “鲍伊的星尘” 有关。鲍伊的听众和粉丝可以在 www.stardustforbowie.be 上的鲍伊星座中创作个人致敬。每个访问者可以指定一首最喜欢的歌曲，并以星星的形状留下简短的个人文字。概要大卫 · 鲍伊去世时，全世界的粉丝都震惊了。比利时广播电台 Brussel 觉得有必要给这些粉丝一种表达和分享悲伤的方式。在他漫长的职业生涯中，大卫 · 鲍伊知道一些伟大的爱。他最大的灵感之一无疑是: 宇宙。鲍伊对与宇宙有关的一切都有特殊的爱好。在商业和艺术上都是他最伟大的成就之一的专辑《 Ziggy Stardust 》将他描述为一个外星摇滚明星。活动描述我们决定给大卫 · 鲍伊他自己的星座。我们与比利时皇家天文台一起确定了鲍伊标志性的霹雳形式的 7 颗恒星，并将其命名为 “鲍伊的星尘”。Thunderbolt 成为了一个数字哀悼场所的关键视觉效果，这是一个微型网站，所有鲍伊粉丝都可以用个人信息上传他们在宇宙中的音乐。 “识别合适的恒星并不容易，” 米拉的菲利普 · 莫莱说。“布鲁塞尔工作室要求我们给鲍伊一个独特的地方。参考他的各种专辑，我们选择了七星-西格玛 LibRae，Spica，Alpha Virginis，Zeta Centauri，SAA 204 132，以及 Beta Sigma Octantis Trianguli Australis -- 在他死亡的确切时间在火星附近。这个星座看起来像标志性的鲍伊闪电的精确复制品。" 相关性对 “明星” 的敬意与谷歌天空上开发的在线动作 “鲍伊的星尘” 有关。鲍伊的听众和粉丝可以在 www.stardustforbowie.be 上的鲍伊星座中创作个人致敬。每个访问者可以指定一首最喜欢的歌曲，并以星星的形状留下简短的个人文字。执行鲍伊的星尘是在大卫 · 鲍伊死后的一天发射的。几个小时后，它成为了数百万鲍伊粉丝的哀悼之地。在与谷歌天空相连的综合平台上，每个人都可以用自己的方式向大卫 · 鲍伊告别。通过选择他们最喜欢的歌曲，写一条个人信息，并将其添加到星座中的一颗星。

鲍伊的星尘

案例简介：Campaign Description We decided to give “starman” David Bowie his very own constellation. Together with the Royal Belgian Observatory we identified 7 stars in the form of Bowie’s iconic thunderbolt and named it ‘Stardust for Bowie'. The thunderbolt became the key visual of a digital mourning place, a microsite were all Bowie fans could upload their music in the universe with a personal message."It was not easy to identify the appropriate stars," says Philippe Mollet from MIRA. "Studio Brussels asked us to give Bowie a unique place in the galaxy. Referring to his various albums, we chose seven stars - Sigma Librae, Spica, Alpha Virginis, Zeta Centauri, SAA 204 132, and the Beta Sigma Octantis Trianguli Australis - in the vicinity of Mars at the exact time of his death. The constellation looks like an exact copy of the iconic Bowie lightning. " Execution Stardust for Bowie was launched one day after David Bowie’s death. In a few hours it became a mourning place for millions of Bowie fans.On in integrated platform, linked to Google Sky, everyone could say goodbye to David Bowie in their own way. By choosing their favourite song, writing a personal message, and adding it to a star withing the constellation. Strategy It’s borderline impossible to properly pay respects to a musician as massive as David Bowie. Studio Brussels wanted to give David Bowie a fitting tribute: an own constellation. Along with public observatory MIRA, Studio Brussel registered seven stars in the form of Bowie’s iconic thunderbolt. Bowie takes on a symbolic place alongside the 88 existing constellations. The homage to the 'Starman' is linked to an online action "Stardust for Bowie" developed on Google Sky. Listeners and fans of Bowie can create a personal tribute in the Bowie constellation on www.stardustforbowie.be. Each visitor may assign a favourite song and leave a short personal text in the shape of a star. Outcome Without any paid media, we reached:200.000 people said goodbye to David Bowie1.1 million shares and comments on social media.Stardust for Bowie dominated the global press, accounting for a total of 13.3 billion impressions. (source:Talkwalker)It gave fans a chance to say goodbye in their own way. Synopsis When David Bowie died, fans all over the world were in shock. Belgium’s radio station Studio Brussel felt it needed to give those fans a way to express and share their grieve.During his long career, David Bowie knew some great loves. One of his greatest inspiration was undoubtedly: the universe. Bowie had a special fondness for everything that had to do with the universe. Ziggy Stardust, the album that was both commercially and artistically one of his greatest achievements, characterized him even as an extra-terrestrial rock star. Outcome Without any paid media, we reached:200.000 people said goodbye to David BowieTrending topic on twitter in several European countries1.1 million shares and comments on social media.Stardust for Bowie dominated the global press, accounting for a total of 13.3 billion impressions. (source:Talkwalker)It gave fans a chance to say goodbye in their own way. Strategy It’s borderline impossible to properly pay respects to a musician as massive as David Bowie. Studio Brussels wanted to give David Bowie a fitting tribute: an own constellation. Along with public observatory MIRA, Studio Brussel registered seven stars in the form of Bowie’s iconic thunderbolt. Bowie takes on a symbolic place alongside the 88 existing constellations. The homage to the 'Starman' is linked to an online action "Stardust for Bowie" developed on Google Sky. Listeners and fans of Bowie can create a personal tribute in the Bowie constellation on www.stardustforbowie.be. Each visitor may assign a favourite song and leave a short personal text in the shape of a star. Synopsis When David Bowie died, fans all over the world were in shock. Belgium’s radio station Studio Brussel felt it needed to give those fans a way to express and share their grieve.During his long career, David Bowie knew some great loves. One of his greatest inspiration was undoubtedly: the universe. Bowie had a special fondness for everything that had to do with the universe. Ziggy Stardust, the album that was both commercially and artistically one of his greatest achievements, characterized him even as an extra-terrestrial rock star. Campaign Description We decided to give “starman” David Bowie his very own constellation. Together with the Royal Belgian Observatory we identified 7 stars in the form of Bowie’s iconic thunderbolt and named it ‘Stardust for Bowie'. The thunderbolt became the key visual of a digital mourning place, a microsite were all Bowie fans could upload their music in the universe with a personal message."It was not easy to identify the appropriate stars," says Philippe Mollet from MIRA. "Studio Brussels asked us to give Bowie a unique place in the galaxy. Referring to his various albums, we chose seven stars - Sigma Librae, Spica, Alpha Virginis, Zeta Centauri, SAA 204 132, and the Beta Sigma Octantis Trianguli Australis - in the vicinity of Mars at the exact time of his death. The constellation looks like an exact copy of the iconic Bowie lightning. " Relevancy The homage to the 'Starman' is linked to an online action "Stardust for Bowie" developed on Google Sky. Listeners and fans of Bowie can create a personal tribute in the Bowie constellation on www.stardustforbowie.be. Each visitor may assign a favourite song and leave a short personal text in the shape of a star. Execution Stardust for Bowie was launched one day after David Bowie’s death. In a few hours it became a mourning place for millions of Bowie fans.On in integrated platform, linked to Google Sky, everyone could say goodbye to David Bowie in their own way. By choosing their favourite song, writing a personal message, and adding it to a star within the constellation.